Lead Generation

Here is your guide on the best for sale by owner (FSBO) scripts to use in 2022. Calling FSBO (For-Sale-By-Owner) leads is one of the most effective paths to more listing loot. Why? Because these homeowners already want to sell their home but assume working with an agent means money down the drain. With the […]

The real estate industry has been at its peak consistently for the past decade. There are always houses on the market and a ready buyer looking to move into these homes. However, sourcing for potential home buyers and sellers is never easy. Decades ago, real estate was advertised solely with traditional marketing methods such as […]

One important habit shared by every successful prospecting agent is a powerful pre-prospecting routine. Following a consistent routine before you get on the phones will help you build and maintain positive momentum during (and after) your call sessions. As a real estate professional, you can’t always control what happens during your day. What you can […]

Hot, fresh leads are great. You know exactly how to engage. You call them, get them going with an automatic Action Plan, and follow up accordingly until it’s time to take the next step. But not every lead is ready to bite, and even the best agents have a list of what can be considered ‘Stale […]

Investing in Facebook ads can be life changing. Great ads open up new opportunities to form new client relationships and build your prospecting database. Suddenly you’re sitting in a blue ocean, away from competitors, communicating to your prospects before anyone else and building a thriving business built on trust, service and contribution. So today we […]

The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]

If you’re here, you already know email marketing is one of the most effective ways to turn real estate prospects into customers. We’ll cover what an email drip campaign is, and how to properly configure one for your business. In fact, email is so much a part of life that most of us use it […]

I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example: If you ask, “Do you have a home to sell,” you may never truly know if they […]

Down a dark lane, in a forgotten corner of town, surrounded by overgrown trees, you will find an old mansion. It’s not as grand as it once was, merely a shadow of its former self. Occasionally, you will see the lights in the windows or a shadow skirting past the front door. No one is […]