What is the first and foremost important activity of a successful Listing Specialist? Of course, you already know the answer: lead generation. In ancient times, our forefathers were hunter-gatherers. Back then, people migrated with their food source and hunting for the next meal was not an optional exercise. No matter how scarce the surrounding food [&...
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Many times as a real estate agent, we are constantly comparing ourselves to other agents that we aspire to be. And, even though buying and selling homes can also put you in competition with other agents, usually, th...
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Most agents are in real estate for the financial opportunities and freedoms it can provide. And, while any achievement – passing your real estate license exam, bringing in your first lead, closing your first d...
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At Smart Inside Sales, we spend a lot of time discussing overcoming real estate objections. This is because objections are both the thing that is keeping you from making the sale while at the same time being the thi...
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I woke up this morning freezing. Creeping out of bed I shuffled to the thermostat. Heat. I needed heat. As my morning eyes struggled to focus on the temperature showing on the thermostat, I wondered if it was 50 deg...
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Do you keep hearing about real estate video marketing, but feel stuck trying to figure out where to start? Everyone keeps telling you it’s so important for your real estate business, but no one is telling you how and why it really works. If you’re completely lost and confused, you’re not alone: realtors aren’t traditionally […]...
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The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]...
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