Lead Generation

The real estate industry has been at its peak consistently for the past decade. There are always houses on the market and a ready buyer looking to move into these homes. However, sourcing for potential home buyers and sellers is never easy. Decades ago, real estate was advertised solely with traditional marketing methods such as […]

One important habit shared by every successful prospecting agent is a powerful pre-prospecting routine. Following a consistent routine before you get on the phones will help you build and maintain positive momentum during (and after) your call sessions. As a real estate professional, you can’t always control what happens during your day. What you can […]

Cindy Adams became a licensed Real Estate Agent back in 2015, serving the primarily Tri-Cities/Maple Ridge area of British Columbia. Her entire business was built on doorknocking. The traditional way. And she was good at it, as it was her only source of finding new leads beyond her circle. In her earlier years, back in […]

Hot, fresh leads are great. You know exactly how to engage. You call them, get them going with an automatic Action Plan, and follow up accordingly until it’s time to take the next step. But not every lead is ready to bite, and even the best agents have a list of what can be considered ‘Stale […]

Investing in Facebook ads can be life changing. Great ads open up new opportunities to form new client relationships and build your prospecting database. Suddenly you’re sitting in a blue ocean, away from competitors, communicating to your prospects before anyone else and building a thriving business built on trust, service and contribution. So today we […]

The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]

If you’re here, you already know email marketing is one of the most effective ways to turn real estate prospects into customers. We’ll cover what an email drip campaign is, and how to properly configure one for your business. In fact, email is so much a part of life that most of us use it […]

Stubborn FSBOs?… No Problem! Land the Listing Appointment with Darryl Davis It’s time to get “R-E-A-L” with FSBOs. In this podcast, New York coach Darryl Davis shares how new agents can sound more natural, how to nail every listing appointment, and how to deal with the most stubborn FSBO objections.  “We don’t sell people – […]

I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example: If you ask, “Do you have a home to sell,” you may never truly know if they […]