Lead Generation

In just eight days, Gabe Cordoba’s team saw 121 warm handoffs from a 25,000‑contact database — powered by Fellow’s AI teammate “Felix.” Instead of chasing new leads, they used AI to work the database they already had, uncovering missed calls, hidden referrals, and real‑time opportunities that human teams often overlook.

Before you add another tool to your real estate business, ask one question: What problem will it take off your plate? Maybe your team is buried in repeat tasks. Maybe renters struggle to find the right listing or book a tour. Maybe important lease dates are hiding in a stack of documents. Or maybe an […]

On Instagram, the biggest wins for real estate agents aren’t coming from viral one‑offs — they’re coming from systems. The agents seeing real growth are the ones who’ve built a repeatable process that consistently attracts the right audience, instead of chasing the occasional lucky hit. That’s exactly what Kyron Martini has been helping agents in […]

Watch the full replay: https://youtu.be/M9S2Effvos8 Direct mail gets written off as outdated more often than it should. The truth is it still works — it’s just that most agents never stick with it long enough to see it pay off, because building the right list and staying consistent takes more effort than firing off a […]

If you’ve been putting off calling the older leads sitting in your CRM because it feels like a losing bet, a recent Labcoat Agents case study is worth paying attention to. A Florida-based team ran an AI-powered outreach pilot on just 5,000 aged leads from their database — and in the first 30 days alone, […]

Important Note: PropStream does not offer legal advice. Before contacting homeowners, we recommend doing your own research and/or consulting with a legal professional. Neighborhood farming used to mean sending postcards to everyone in a geographic area to stay top of mind as an agent. However, that strategy is becoming less and less effective. Sure, it […]

How Real Estate Teams Are Using Dedicated Support Professionals to Turn Forgotten Leads Into New Opportunities The Biggest Missed Opportunity in Real Estate Is Not Lead Generation — It’s Follow-Up Most real estate teams believe they need more leads. But many already have thousands of opportunities sitting inside their CRM. Old buyer leads, seller inquiries, […]

There’s a persistent myth in real estate that YouTube only works if you’re already an influencer with tens of thousands of subscribers. Sabrina Gordon, an agent in Killeen, Texas — a military town of about 160,000 people — is proof that isn’t true. In a recent Labcoat Agents session, Sabrina and Paolo from YourTubeTeam broke […]

Watch the full replay: https://youtu.be/6OPzcFbGliE Quick gut check: how many real estate agents do you know who’ve heard of UAD 3.6? Probably none. In a recent Labcoat Agents session, mortgage expert Greg from The Federal Savings Bank pointed out that he’s talked to hundreds of agents over the past few weeks, and almost nobody — […]