Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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By Matt Bonelli, Founder of Prosecco & Post In the noise of emails, texts and digital ads, sending a well-designed postcard to your sphere of influence (SOI) still stands out. For real-estate professionals, staying connected to people who already know you — clients, referral sources, vendors, friends — is one of the most powerful ways […]


1) For Teams of 20+ Agents | $200M+ Production Managing a high-performing real estate team of 20+ agents generating $200M+ in annual production is no small feat. With numbers like these, sales managers often focus on hitting production goals, pipeline management, and market share—but sometimes they overlook the foundational element that drives consistent performance: call […]


Lead Intelligence’s predictive modeling eliminates subjectivity from lead scoring by incorporating both intuitive and non-intuitive data points that traditional lead scoring might miss. T


Zombie properties are homes that are in pre-foreclosure, but are also already vacant. Typically, the owner has abandoned the property, believing foreclosure is imminent or already complete, even though they’re still the legal owner.


As the way consumers search for homes continues to evolve, real estate professionals must adapt to new discovery channels—especially AI. Tools like ChatGPT, Google Gemini, and Perplexity are quickly becoming go-to assistants for buyers and sellers asking everything from “Should I buy a house in Denver in 2025?” to “What’s my home worth in today’s […]
new national standards changed the way agents handle buyer agreements—now, they’re required before property showings. While this might feel like an added hurdle, it’s an opportunity: your first buyer meeting can become a powerful relationship-builder that sets you apart from the competition.


In an industry where relationships drive results, one forward-thinking real estate agency turned to personalized mail to strengthen their local presence and win more listings. The results speak for themselves: $512,000 in commissions generated from a $14,000 investment, delivering a remarkable 3600% ROI. The Challenge Like many agencies, this team of three agents recognised that […]


Just because a listing didn’t sell the first time doesn’t mean the seller has given up. On the contrary, many sellers with failed listings are desperate to get their homes back on the market to sell. They just need some extra help. As a real estate agent, failed listings are a prime opportunity to turn […]
