Technology

So you are interested in video, but you don’t know quite where to start. Create an efficient marketing system by implementing video strategically.  The first step to successfully utilizing video marketing is defining your brand. In order to take advantage of all video has to offer, you need to understand YOUR messaging. You need to […]

Over the last year or so, the real estate market has seen a gradual decline in residential housing construction. While this has been somewhat worrisome for people who work in the industry, others have gone about their business, looking for bigger fish to fry. And, speaking of bigger, while residential housing construction is going down, […]

The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]

Real estate agents might be the first people to be able to detect something fishy — and we’re not just talking about the strange smell coming from an old home someone is trying to flip. Even though agents might easily be able to tell whether or not something is a scam, the scammers themselves have […]

We’ve known for quite a while that technology is rapidly influencing real estate in both good ways and bad. Whether it’s helping real estate agents find better ways to market their listings, or it’s putting them out of work by making transactions easier without an agent, technology has no doubt kept those in the industry on their toes. […]

Technology, in many ways, has made life a lot easier for realtors. With resourceful apps, websites and gadgets, it takes realtors a lot less time to gain a lot more leads and close on deals with their clients. However, many are concerned that the technology that has helped realtors do wonders may be the same technology […]

Sometimes, as a real estate agent, it seems like technology has made our lives harder. Because of technology, particularly cell phones, it can seem like the work never ends. Even when you go home at the end of the day, clients will still be calling you and colleagues may still be emailing you. But this […]

Having an appraisal of a home done is absolutely necessary in order to determine the value of the property. Lenders need to be sure that the amount of money requested by the borrower in a form of a mortgage is in line with the property they plan on purchasing. Without an appraisal, it’s very difficult for […]

Technology has long since made its way into the real estate world, and smart brokers are always looking for ways to incorporate digital trends into their business. Though the old-school way of closing deals is still favored by many, there’s no question that sometimes the right technology can make the job a whole lot easier.   […]