Lead Generation

In real estate, the closing gift represents more than just a token of appreciation—it’s a strategic marketing opportunity that can strengthen client relationships, generate referrals, and distinguish your brand in a competitive market. As we approach 2025, innovative closing gift ideas are helping top-producing agents extend their client relationships beyond the transaction and build their […]

As a real estate agent, housing inventory is the lifeblood of your business—It’s how you find seller clients and deals for buyer clients.  However, active U.S. home listings are well below where they were pre-pandemic. With few listings available, competition is fierce, forcing agents to be proactive and creative to stay ahead.  Here are five […]

Whether you’re tired of the high cost and low ROI of purchased leads or simply don’t know where else to find prospects, there’s a better way. Your next listing (or buyer) is closer than you think. Smart real estate professionals know that organic lead generation not only costs less, but often produces higher-quality connections who […]

Real estate prospecting is all about making connections. You can cold call, door knock, or send direct mail—but the agents who win listings know that it takes multiple touchpoints to build trust and get hired. That’s why direct mail is still one of the most powerful tools in a real estate agent’s arsenal. In fact: […]

As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. And with all the different companies who claim their leads and data are the best, it can be difficult to know where to put […]

Have you heard of FRBOs? A lot of agents haven’t, which is why they’re such a lucrative lead type in an otherwise overcrowded prospecting market. In this article, we’re going to teach you what FRBOs are, why they’re an amazing lead source, and how to have successful conversations that can lead to a lifetime of […]

In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom […]

In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]

Introduction to Circle Prospecting Scripts When it comes to circle prospecting, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular […]