Lead Generation

The agents who succeed with zBuyer understand this isn’t just a source of leads—it’s a system for long-term visibility and relationship building.

Chase Whitney is the team lead for First Team Real Estate in Orange Country California. Honest, humble and a genuinely great human, he’s won the respect of many in the real estate industry.  If there’s one thing we’ve learned from helping thousands of agents grow their business… it’s this. Everything is downstream from lead generation.  […]

“Before working with RealSynch, it felt like I was juggling a moving ball of yarn—always making decisions months too late. Now, with real-time dashboards and analytics, I have total clarity into my team’s performance. I can spot issues early, coach more effectively, and lead with real-time data instead of reacting to problems after the fact. It’s been a true game-changer for growing our business.”

In a world obsessed with digital ads and algorithms, today’s postcards have quietly become one of real estate’s smartest marketing tools — personalized, trackable, and automated. Here’s how direct mail evolved into data-driven technology that rivals online advertising. 

By Matt Bonelli, Founder of Prosecco & Post  In the noise of emails, texts and digital ads, sending a well-designed postcard to your sphere of influence (SOI) still stands out. For real-estate professionals, staying connected to people who already know you — clients, referral sources, vendors, friends — is one of the most powerful ways […]

Lead Intelligence’s predictive modeling eliminates subjectivity from lead scoring by incorporating both intuitive and non-intuitive data points that traditional lead scoring might miss. T

Zombie properties are homes that are in pre-foreclosure, but are also already vacant. Typically, the owner has abandoned the property, believing foreclosure is imminent or already complete, even though they’re still the legal owner. 

Learn how to setup REDX and build a business that grows from just 1 hour per day of prospecting

new national standards changed the way agents handle buyer agreements—now, they’re required before property showings. While this might feel like an added hurdle, it’s an opportunity: your first buyer meeting can become a powerful relationship-builder that sets you apart from the competition.