Helping Real Estate Professionals Win
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
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A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home […]
VA loan assumptions offer a fantastic opportunity for your clients to save thousands on their mortgage in a rising interest rate environment. As a real estate agent, understanding how VA loan assumptions work and how to guide your clients through the process can set you apart from the competition and help you better serve your […]
In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]
Introduction to Circle Prospecting Scripts When it comes to circle prospecting, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular […]
Congratulations! You’ve made a new connection and obtained their contact information. Now, what’s the best way to nurture that lead? Simply exchanging business cards and hoping for the best won’t cut it. To stay top-of-mind and position yourself as the go-to expert, you need a thoughtful and automated approach. In this article, we’ll explore the […]
The Role of Cold Calling in Real Estate Cold calling has long been a staple in the real estate industry. It is a method of prospecting where agents reach out to potential clients by phone, with the goal of generating leads and ultimately closing deals. While some may argue that cold calling is outdated in […]
Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate […]
2024 will be a big year in real estate, and you need to make the most of it. In this article, I’ve shared 3 strategies for your property business to get it to new heights. It’s natural for every real estate agent to grow their business and take it to newer heights. But only a […]
When it comes to prospecting calls, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular prospecting scripts aren’t ideal for […]