Jun 10, 2022 by - zBuyer

Why Do Agents Fail at Lead Generation?

Real estate agents are always looking for leads. However, many agents fail at lead generation because they don’t have a plan or they don’t know how to effectively implement their plan. In this blog post, we will discuss why real estate agents fail at lead generation and provide an effective solution and tips on how to overcome these common mistakes.

If you’re a real estate agent and struggling to convert leads into clients, don’t worry – many other agents have found the same problem.

The right mindset can help you become a lead conversion expert.

Here are three things to keep in mind when trying to convert leads:

  • Not every call is a success, but every no gets you closer to a yes.
  • Consistency is key when working to convert leads.
  • Understanding many leads are future business, and with follow-up and nurturing, you are building a pipeline.

1. No Plan

One of the biggest reasons why agents fail at lead generation is because they don’t have a plan. Many agents just wing it and hope that something will work. However, without a plan, it’s very difficult to generate leads effectively. You need to know what you’re doing and have a strategy in place before you start trying to generate leads. Otherwise, you’re just wasting your time and resources.

2. Inefficient Implementation

Another reason why agents fail at lead generation is that they don’t know how to implement their plan. Even if you have a great lead generation plan, it won’t do you any good if you don’t know how to effectively implement it. You need to know how to reach your target audience, what methods to use to generate leads, and how to follow up with those leads. If you don’t have a solid understanding of these things, then your lead generation efforts are likely to fail.

3. Using the Wrong Strategy

Some agents fail at lead generation because they’re using the wrong strategy. There are a lot of different ways to generate leads, but not all of them will work for every agent. You need to find a lead generation strategy that suits your strengths and weaknesses, as well as your budget. If you’re using a lead generation method that isn’t working for you, then it’s time to switch things up.

Most Common Reason: Forgetting the Call to Action & Follow-Ups

The most common reason agents fail at lead generation is forgetting to include a call to action and following up on the leads they have generated. Real estate deals are often huge. And all the leads you generate might not necessarily be ready to take action.

This is where most real estate agents often make the mistake of not giving a clear call to action and failing on following up. They either forget to include a call to action or they don’t make their offer clear enough.

As a result, they end up with a lower response rate and fewer leads. To avoid these mistakes, always include a strong call to action in your lead generation materials. Make sure your offer is clear and easy to understand. And finally, test different offers to see what works best for your target audience.

The Ultimate Solution Is Here

Fortunately, there is a solution to these common mistakes that agents make when trying to generate leads. zBuyer helps real estate agents find their next listing by generating buyer and seller leads.

Our goal is to make it easier for them, so they can focus on what’s important: connecting with people and selling.


If you’re a real estate agent who is struggling to generate leads, don’t worry, you’re not alone. In fact, many agents struggle with this because they don’t have a plan or they don’t know how to effectively implement their plan.

However, there is a solution and we are here to help. At zBuyer, we provide home buyer and home seller leads to sell to realtors so that you can succeed.

Learn More About zBuyer


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