Dec 08, 2022 by - zBuyer

How To Leverage social media To Convert Your Online Leads

If you’re in the business of real estate, then you know that generating leads is essential to your success. And while there are several tried-and-true methods for generating leads offline, you need to leverage social media if you want to stay ahead of the curve. When used correctly, social media can be an extremely effective tool for generating leads. In addition, you can use some general tips and tricks to get the most out of your social media lead generation efforts.

Here are a few tips to help you get started:

1. Use social media to build relationships

The first step to generating social media leads is building relationships with potential customers. This means engaging with them regularly, providing valuable content, and being available to answer any questions they may have.

The better you know your potential customers, the easier it will be to sell to them later. So take the time to get to know them and build a relationship of trust.

2. Use targeted content to attract leads

Once you’ve built a rapport with potential customers, you can start using targeted content to attract them to your business. This could include blog posts, infographics, videos, or special offers.

Whatever content you choose, ensure it’s relevant to your target audience and that it provides value. Otherwise, you’re just wasting your time.

3. Use social media ads to reach a wider audience

If you want to reach even more potential customers, you can use social media ads. These are great ways to promote your business to a wider audience and generate leads you wouldn’t have otherwise been able to reach.

When creating social media ads, target your audience carefully and create ad copy that is attention-grabbing and relevant.

Why social media convert real estate leads

  1. Using social media in real estate allows agents to connect with potential clients personally, which can lead to more trust and stronger relationships.
  2. Social media is essential for real estate agents looking to connect with potential clients and generate leads. By creating informative and engaging content, agents can attract potential buyers and build relationships that could lead to a sale.
  3. Real estate agents who use social media effectively can build a strong online presence that will attract potential buyers and help them close more deals.

What are the social media channels for real estate online leads?

Pinterest: Property buyers can use Pinterest to find ideas for their future homes. Realtors can use this platform to showcase listings and market their brands.

LinkedIn: LinkedIn is a powerful tool for real estate professionals. It can connect with potential clients, build relationships, and generate leads.

Facebook is an excellent platform for real estate professionals to connect with potential clients and customers. It can also showcase listings, market your brand, and build relationships.

Twitter: Twitter can connect with potential clients, customers, and followers. It is also a great platform for sharing real estate news and information.

Instagram: Instagram is a visually-driven platform perfect for real estate professionals. It can showcase listings, market your brand, and build relationships.

YouTube: YouTube can be used to showcase listings, market your brand, and build relationships. It is also an excellent platform for sharing real estate news and information.

TikTok is another great place to start when looking for online leads. You can use TikTok to reach out to potential customers and get their attention. You can also use it to build customer relationships and create a community around your business.

Use Influencer Marketing

Influencer marketing is a great way to increase revenue as a real estate agent. You can reach a wider audience and generate more leads by finding and working with social media influencers.

There are a few things to remember when considering using influencer marketing for your business. First, you must ensure that the influencers you work with have a large and engaged following. Second, you must ensure their content is relevant to your target audience. And finally, you need to ensure that you’re providing value to the influencer in exchange for their help.

Different demographics like different networks of real estate agents

Knowing which networks your target clients are using in the real estate business is important. Different demographics prefer different platforms, so you’ll need to be where they are to reach them.

For example, younger homebuyers are likelier to use Snapchat and Instagram, while older buyers prefer Facebook. To reach first-time homebuyers, you’ll need a strong presence on all major networks.

It’s also important to consider what content each demographic is looking for. Baby boomers, for example, are more interested in learning about the process of buying a home than they are in seeing pretty pictures.

Sending your online leads to your social media channels can build trust and rapport

Connecting with them can create a deeper relationship that can turn into valuable customer relationships.

Here are three ways to use social media to build rapport with your leads:

1. Share their story
When you connect with a lead online, take the time to read their story. What are their interests? What are their goals?

Then, share their story with your social media followers. This helps your followers get to know the person behind the lead and creates a connection between you and the lead.

2. Connect on a personal level
When you connect with someone on social media, take the time to comment on their posts and engage in conversations. This helps create a rapport and builds trust.

3. Offer helpful content
You show that you care about your leads and their success when you provide helpful content. This can be anything from blog posts to infographics to tips and advice. Whatever you share, ensure it’s relevant and useful to your audience.


As a real estate agent, you must be where your clients are. And these days, that means being active on social media. Using the tips and strategies in this guide, you can use social media to generate leads, build relationships, and close more deals.

Lead generation is the core expertise of zBuyer for both buyer and seller, and zBuyer rigorously follows suit to acquire the needs of both the seller and the buyer to generate a qualifying lead.

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