7x7x7x7 – Until Contact Is Made
The idea behind this is to touch people 7 times in the first 7 business hours, and 7 times the following 7 days, and 7 times in the next 7 weeks, then finally 7 times in the following 7 months after that.
I know it may seem to be a little too much, but if you think about it and read through it, it’s not really excessive because you are only continuing Section 1 and 2 (See Below) if you aren’t able to get a hold of the client. Usually you are able to get a hold of the client by the third day. By day 3, you will reach approximately 50 percent of the leads with this method.
Feel free to tweak it and change it up to make fewer touches or more touches. Use this as a base to create a system for touching your leads and nurturing your clients. You can make it a 3x3x3x3 or a 6x6x6x6 or a 3x6x4x9. Mix it up and make it work for you.
Once a person is reached you can skip to section 3 and touch them weekly and then monthly. Don’t be scared of the process. You can easily automate most of this with companies like Agent Legend, which provides an automated system to drop Voicemails, Texts, Emails, Video Texts and Video Emails. You can continue the follow-up drip after contact has been made with companies like Lion Desk and FollowupBoss. In a previous article about texting, we went over what texts to use – 40 Texts To Use.