image description

— by Travis Thom

WIN MORE LISTINGS BY LEAD NURTURING HOME SELLER LEADS

Lead nurturing, in it’s purest form, is about building trust with potential customers that are not ready to buy the moment they make contact with your business. This is definitely true for the Real Estate industry with buyers and sellers.  Hubspot found that 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research). Knowing this, every lead you capture should be nurtured for the long term with the goal of building trust over time.

50 of leads are qualified but not yet ready (1)

A home owners largest asset is their home and they are going to hire a professional that they trust with their largest asset. Whether it’s a form they filled out on your website, a property search capture or a home valuation landing page they entered their information to find out about the value of their home, the concept of lead nurturing starts here and applies to online seller leads.

Most home owners that you have captured and classified as Home Seller Leads are going to want to know the following things before they hire you to represent them as a listing agent…

SUBSCRIBE TO LABCOAT AGENTS AND READ FULL ARTICLES

Get free valuable information that helps you grow your Real Estate business.

latest blog posts