WIN MORE LISTINGS BY LEAD NURTURING HOME SELLER LEADS
Lead nurturing, in it’s purest form, is about building trust with potential customers that are not ready to buy the moment they make contact with your business. This is definitely true for the Real Estate industry with buyers and sellers. Hubspot found that 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research). Knowing this, every lead you capture should be nurtured for the long term with the goal of building trust over time.
A home owners largest asset is their home and they are going to hire a professional that they trust with their largest asset. Whether it’s a form they filled out on your website, a property search capture or a home valuation landing page they entered their information to find out about the value of their home, the concept of lead nurturing starts here and applies to online seller leads.
Most home owners that you have captured and classified as Home Seller Leads are going to want to know the following things before they hire you to represent them as a listing agent…