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— by Tristan Ahumada

40 Texts To Use Today With Your Clients!

Why is texting so popular? It comes down to one thing, control of time! I know I have written about this a few times on Lab Coat Agents, and some people have even accused me of ONLY texting people. Well, texting only helps if you actually follow up with a call. I always suggest you call first then follow up quickly with a text and email. 

Before we start take note that these are a lot of texts and it can be a little overwhelming, so if you want to start with a something lighter I suggest you read my other blog about texting – “6 Proven Texts To Increase Your Conversion”

When someone calls me I don’t know how long the conversation is going to be and I don’t know if the conversation is going to be a waste of time. I value my time a lot and I’m sure you value your time in the same way. The reason texting is so popular is because people value their time. By knowing that we can then approach texting clients with that same mindset.

People don’t like speaking with random people. Just try cold calling people (calling random people) and your guaranteed to get yelled at a few times. I still cold call, but it doesn’t work the same as it used to.

I would suggest that you only text consumers who know you. Texting people who have not registered on your site or people who have not asked for information about your product is considered “spam” and it could get your phone number blocked. When it comes to texting expired listings and for sale by owners, refer to your state’s laws regarding unsolicited communication. The FCC and courts are still working on the laws that apply to texting, so please be careful when texting and using tech that uses texting, especially when mass texting.

I have a few rules for texting clients for the first time. First, Always use the client’s name if you have it and always introduce yourself at the end. You will see how I’ve used this in the examples I have below. When you don’t use their name people don’t connect with you as much, it’s common sense.  The reason I suggest that you use your name at the end of the text is so that you can identify yourself and your company so other people know who you are.

“This is [your first name] with [your company]” or “…Thank you, [your first name] with [your company]” 

Secondly, when you text people for the first time, or for follow up, don’t write a book. “Writing a book” is when you write a text that starts looking more like an email: paragraphs and paragraphs of information. Remember one thing when texting, people like short texts that offer value. A text should be used to engage a client and then take the conversation over to a phone call.

Also, I know that sometimes it’s easier said than done when it comes to sending a short text message but try to remember this when writing a text – ask one question at a time, a maximum two questions. Don’t ask three or more questions as it may get cumbersome for the person receiving the text and they will likely not respond.

When you are texting buyers be sure to give them the information they requested on your website. Did the client come in asking for info on a house? DON’T take this chance to ask 20 questions! Give them the information they requested and ask if they would like to see it. In the same manner, help the seller inquiries, offer them the value of their home or information about the market and how it’s changing. I love using KCM (KeepingCurrentMatters) when it comes to sellers. Texting clients pictures like the one below is a way to capture them quickly.

inman NewsTristan Ahumada uses Keeping Current Matters in his texts.

Creating urgency in texts is important, but it can take some work. Instead of texting a client that hasn’t gotten back to you something like “Some 3 bedroom homes were just added to the local market, and I can help you tour them before other buyers can” try this instead ” [Client first name], I found 2 homes that match what you’re looking for, would you like to take a look at them on [day of the week]?” 

You can create the same sense of urgency with other timely updates, like offering to share recently-released housing market statistics with your seller leads.

One thing I have added to my Riley (Riley is a Lead Engagement Platform) texts is something that I recommend you do with all your texts. If the client you texted doesn’t get back to you in 10-15 minutes be sure to follow up with a text that simply says, “Please let me know…”

Often time’s people intend to respond to a text but find themselves distracted in a mobile friendly world. This “Please let me know…” text is a simple nudge that reminds them you’re still there and that they need to respond to you. Keep in mind that all you’re looking for in a text is to establish the first point of contact so that you can take the conversation over by phone. Once they text back and forth with you don’t forget to call them and start a relationship.


Ok, on to what I, and other industry experts, say in our texts to clients.

40 Text Templates

Generic Buyer Leads From A Website (If possible use the city they searched in for your texts) – Created by Tristan Ahumada Realtor

  1. Hi [FIRST NAME], you just signed up on our site searching for homes in [CITY]. Are you only looking in [CITY] or are you open to other areas? [AGENT NAME]
  2. Thanks for signing up on our site to search for homes. I’m setting up a home search for you now. Are you looking for a house or a condo?
  3. Hi, I noticed you searching for homes in the area and I know that you are probably getting bombarded by other Realtors too. I live in the area and if you have time I would love to meet you for coffee or lunch to show you around and show you why people love living here. Do you have time this week?






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