Why Being a Real Estate Agent Takes More Than Just Sales Skills
No one really talks about it, but being a real estate agent means putting in hours of work that no one else sees, and often, it goes unnoticed. The hours you spend writing up an offer, gathering all the information, only to have the client say they’re no longer interested. The time you take planning a full day of showings, mapping out the route, calling other agents, confirming every appointment, just for the buyer to cancel last minute. The effort it takes to follow up, build trust, and stay connected with clients who may never respond. And then there’s the work you put into building relationships with other agents, lenders, inspectors, not just because you have to, but because you know collaboration matters. You carry a lot. Emotionally, mentally, and physically. And even though some days feel thankless, you still show up. You still care. And that makes you different. That makes you strong. You all know this business isn’t just about houses, it’s about heart. And yours shows up every single day.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
In an industry where relationships drive results, one forward-thinking real estate agency turned to personalized mail to strengthen their local presence and win more listings. The results speak for themselves: $512,000 in commissions generated from a $14,000 investment, delivering a remarkable 3600% ROI. The Challenge Like many agencies, this team of three agents recognised that […]
Just because a listing didn’t sell the first time doesn’t mean the seller has given up. On the contrary, many sellers with failed listings are desperate to get their homes back on the market to sell. They just need some extra help. As a real estate agent, failed listings are a prime opportunity to turn […]
Your sphere of influence isn’t just a list of contacts—it’s the foundation of a thriving real estate business. While many agents try to bring in new clients and spend heavily on advertising, top agents know their strongest source of business comes from the people they already know and have served. In fact, according to the National […]