Where to Find Your Next Listing (Even in a Competitive Market)
Are you struggling to find your next listing in today’s competitive market?
In the dynamic world of real estate, competition for listings can be fierce. The pursuit of promising properties and motivated sellers is a constant race, making it critical for agents to stay ahead of the game.
But not to worry… in any competitive market, there are proven lead sources, strategies, and tools available to help you find your next listing. Here are a few for you to explore:
Expired Leads – A Goldmine of Opportunities
Let’s start with a timeless lead source: expired listings. These are properties that were on the market but didn’t sell within the contract period. The owners of these properties are typically motivated to sell, meaning they’re prime targets for agents ready to present a new strategy.
Using a service like REDX Expired Leads (starting @ $59.99/mo.) you can access a wealth of expired listings in your MLS. These homeowners are already set on selling, so reaching out to them with a fresh approach and better marketing strategy can quickly turn a cold lead into a hot listing.
Remember, these homeowners were hopeful to have sold already, so empathy and understanding are key. Offer a clear plan showing how you can succeed where the previous listing fell short.
Leveraging GeoLeads for Local Reputation
Next, let’s look at local opportunities using GeoLeads, a tool that gives you detailed contact information of homeowners in specific geographic areas. By focusing on a select neighborhood, you can present yourself as a local expert, providing invaluable insight into the area’s real estate trends.
Starting at $59.99/month, REDX GeoLeads allows you to easily build connections with homeowners in your target areas. By initiating polite and insightful conversations, you might even generate referrals and uncover immediate real estate needs.
Nurturing relationships in a focused area enhances your reputation and visibility. Over time, people will start associating you with real estate services in that area, leading to more business.
Helping Eager Homeowners with FSBO Leads
For Sale By Owner (FSBO) leads offer another exciting avenue for listings. These homeowners are trying to sell their properties without an agent, which can be complex and less profitable compared to selling with an agent. This is where you step in.
REDX FSBO Leads (starting at $39.99/mo.) provide a curated list of these homeowners. Engaging with FSBO leads allows you to offer your expertise, assisting them in effectively pricing and marketing their home.
Remember, these homeowners have chosen the FSBO route for a reason, so you need to show them the real-world value you bring to the table. Highlight the benefits of professional guidance and how it can lead to a quicker, easier sale at a better price.
Building Profitable Relationships with FRBOs
Finally, we have For Rent By Owner (FRBO) leads, an excellent source of leads for agents looking to expand their opportunities. FRBO leads are self-managing property owners, potentially owning multiple properties, and they may need more assistance than they realize.
Starting at $59.99/month, REDX FRBO Leads offer accurate contact information for these investors and landlords. Conversations with FRBOs are easy, professional, and could lead to multiple listings OR a chance to help investors buy more properties.
Engage these leads with an open, professional dialogue. Offer insights into how you could help them optimize their rental business or assist in expanding their property portfolio
Stay Ahead of the Competition
Finding your next listing in a competitive market is less about reinventing the wheel and more about knowing where to look. By effectively leveraging REDX leads and tools, you can diversify your prospecting strategies and increase your chances of landing that next listing.
Just Remember: real estate isn’t just about properties – it’s about people. By focusing on their needs and using the right tools, you’ll not only find your next listing, but you’ll also build lasting relationships that could lead to many more in the future.
REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer with up to three lines, and a lead management tool for simple follow-up. REDX maintains the position that all agents should be compliant with state and federal telecom laws – learn more here.
Claim Your LabCoat Agents / REDX Discount using the button below:
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
The Role of Cold Calling in Real Estate Cold calling has long been a staple in the real estate industry. It is a method of prospecting where agents reach out to potential clients by phone, with the goal of generating leads and ultimately closing deals. While some may argue that cold calling is outdated in […]
Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate […]
2024 will be a big year in real estate, and you need to make the most of it. In this article, I’ve shared 3 strategies for your property business to get it to new heights. It’s natural for every real estate agent to grow their business and take it to newer heights. But only a […]