Jul 10, 2023 by - LabCoat Agents

The Ultimate Open House Checklist & Guide For Success

In this guide, we’ll walk you through the essential steps to take before, during, and after the open house to maximize its impact. Get ready to create a memorable experience for visitors and boost your chances of selling the property.

Things to Do Before the Open House

1. Schedule the Perfect Day & Time for Your Event

To maximize attendance and create a buzz around your open house, it’s important to choose the best day and time.

While weekends, especially Saturdays and Sundays, tend to attract more potential buyers, consider thinking outside the box. Hosting an open house on an unconventional day or during non-traditional hours might capture the attention of buyers with busy schedules or those looking for unique opportunities.

Additionally, if you have multiple properties to showcase, consider hosting multiple open houses to cater to different buyer preferences. As a modern alternative, you can even offer a virtual home tour for those unable to attend in person.

2. Prepare the Home & Property for Showcasing

Creating an inviting and visually appealing environment is key to leaving a lasting impression on visitors.

Start by focusing on home staging, which involves arranging furniture, decor, and accessories to highlight the property’s best features. Remove personal items to allow potential buyers to envision themselves living in the space.

Don’t forget to complete any necessary repairs and low-cost improvements to ensure the property is in top condition. Lastly, enhance the curb appeal by tidying up the exterior, mowing the lawn, and adding some colorful flowers or plants to create an attractive first impression.

3. Create Eye-Catching Marketing Materials

To effectively promote this event, it’s essential to create eye-catching marketing materials that reflect your brand and the property’s unique selling points.

Customize materials such as invitations, flyers, sign-in sheets, business cards, and brochures to grab the attention of potential buyers. Incorporate high-quality images and compelling descriptions to showcase the property’s features and benefits. If you’re looking for professional assistance, consider the LabCoat Agents Marketing Center, a 360 marketing design platform for everything print, social media, and email marketing, customized to your brand.

4. Advertise Online & Offline for Maximum Exposure

To attract a wide range of potential buyers, it’s crucial to utilize multiple advertising channels.

Start by listing the open house on the Multiple Listing Service (MLS) to reach real estate professionals and their clients.

Place signs in strategic locations to guide visitors to the property. Leverage the power of social media platforms, real estate websites, and single-property websites to create buzz and generate interest. Additionally, consider investing in online lead generation tools to expand your reach and capture valuable leads.

The Day of and During the Open House

Congratulations! It’s the day of your open house, and it’s time to make a lasting impression on potential buyers. Follow these essential steps to ensure a successful event that engages visitors and captures valuable leads.

1. The Set Up

As visitors arrive, create an inviting atmosphere by setting up the open house space strategically.

Use balloons, sign-in sheets, and informational packets to welcome guests and provide them with essential information about the property. Ensure that the schedule allows for a smooth flow of visitors, allowing ample time for each guest to explore the property. Professional photos displayed throughout the house can help visitors visualize themselves living in the space. Don’t forget to pay attention to curb appeal by ensuring the exterior is well-maintained and visually appealing.

Consider offering snacks and small gifts as a thoughtful gesture to make visitors feel welcome and appreciated.

2. Engaging Visitors & Showing the Potential

To capture the interest of potential buyers, it’s important to engage their senses and showcase the full potential of the property.

Create a welcoming ambiance by playing soft background music and ensuring the space is well-lit. Arrange furniture and décor in a way that highlights the property’s best features and allows visitors to envision themselves living there.

Try hosting contests, raffles, or engaging activities to make the experience more interactive and memorable. Encourage visitors to ask questions and provide them with detailed information about the property, its amenities, and the surrounding neighborhood.

3. Collecting Contact Information for Follow-Up

After it’s over, it is crucial to maintain communication with potential buyers to nurture leads and increase the chances of closing a sale.

Send personalized follow-up emails to thank visitors for attending the open house and express your willingness to answer any further questions they may have. Provide additional information about the property, such as floor plans, property history, or any recent updates. Use this opportunity to showcase your expertise and build rapport with potential buyers. Keep the lines of communication open and be responsive to any inquiries or requests they may have.

After Your Open House: Evaluating Success & Making Improvements

Now that the event is over, it’s time to evaluate its success and make improvements for future events.

1. Follow-Up Emails for Continued Engagement

It’s crucial to maintain communication with potential buyers and nurture the leads you generated. Send personalized follow-up emails to express your gratitude for their attendance and provide any additional information they may have requested.

Use this opportunity to answer any lingering questions and address any concerns they may have. Keep the conversation going by sharing relevant updates about the property or the market in general. By staying engaged with potential buyers, you increase the chances of converting leads into actual sales.

2. Evaluating Attendance & Gathering Feedback

Analyze the turnout and compare it to your expectations and previous open houses. Did the event attract a significant number of potential buyers?

Take note of any patterns or trends that may emerge. Additionally, collect feedback from visitors through surveys or informal conversations. Ask about their impressions of the property, the experience, and any suggestions they may have for improvement. This feedback will provide valuable insights for the future.

3. Analyzing Lead Generation & Quality of Leads

Review the contact information collected during the event and assess the level of interest expressed by potential buyers.

Did you capture leads that have a high likelihood of converting into sales? Identify any patterns or trends in the leads generated and compare them to your target buyer profile. This analysis will help you refine your marketing strategies and focus your efforts on attracting the right audience.

4. Make Improvements

Consider implementing changes in areas such as marketing materials, event setup, engagement activities, or follow-up procedures. For example, if visitors expressed a desire for more detailed property information, ensure you provide comprehensive brochures or digital resources in future events.

Continuously refine your open house checklist to optimize the experience for visitors and increase your chances of selling the property.

Your Complete Open House Checklist – Download Now

Real Estate Open House Checklist

Download the PDF checklist to make sure your bases are covered for your next open house event.


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