Where to Spend on Leads: Zillow? Facebook? Google?
Should you spend advertising dollars on Zillow or Realtor.com?
How do you know if you should run ads on Facebook, Google PPC, or both?
How do these lead sources compare, and more importantly, do they convert?
Those were the biggest questions discussed on our latest webinar with Lab Coat Agent’s, Tristan Ahumada. Our own Brady Mosk joined Tristan to tackle the nuances of each and showcased how Chime’s buyer and seller lead generation capabilities, can help agents make the best choice on ad spend.
Watch the full replay for all the details or read on to grab the key highlights.
Making the choice between Zillow and Realtor.com or Google and Facebook ads
Making the most out of your ad spend
There are a couple of things to bear in mind as you manage your ad spend:
1. Retargeting – Ads are not a one and done opportunity. Chime offers Dynamic Ads and retargeting capabilities which are especially useful when you are building out a branded ad campaign. By generating ads that are customized to your brand and active listings, prospects can be quickly retargeted with the same ad after their initial click. Integrated with Chime’s IDX and AI assistant, dynamic ads are a great way to get in front of new people within your Facebook community and stay top of mind.
2. Registration – You need a registration form to capture lead information once a prospect comes to your site, but the rules are changing on when and how you ask for those details. With Chime, you can customize the registration form to suit your needs. Do you want people to sign in moment they try to view listings on your site? Or are you comfortable offering them two to three homes to view first and then asking for registration? Test and see what works best for your market.
3. Regrouping – The success of your ad campaign is not tied to the dollar amount. As Tristian noted, many agents miss the opportunity to garner more leads because once they turn on a Google PPC campaign they fail to go back and look at it again. How is it performing? What are your conversion rates? Is your dialogue working? Let the data be your guide.
For more on how Chime can help manage your buyer and seller lead gen campaigns, book a demo.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
![](https://newlca.wpenginepowered.com/wp-content/uploads/2024/07/iStock-2036536231-min.jpg)
![](https://newlca.wpenginepowered.com/wp-content/uploads/2024/07/iStock-2036536231-min.jpg)
Have you heard of FRBOs? A lot of agents haven’t, which is why they’re such a lucrative lead type in an otherwise overcrowded prospecting market. In this article, we’re going to teach you what FRBOs are, why they’re an amazing lead source, and how to have successful conversations that can lead to a lifetime of […]
![](https://newlca.wpenginepowered.com/wp-content/uploads/2024/06/iStock-1594331649-min.jpg)
![](https://newlca.wpenginepowered.com/wp-content/uploads/2024/06/iStock-1594331649-min.jpg)
In real estate prospecting, effectively handling objections is key to your success. Your ability to navigate and overcome objections demonstrates your confidence and credibility as a capable agent. And even though objections may feel like a roadblock, they’re actually an opportunity to build trust and address specific needs. That’s why it’s important to embrace objections […]
![](https://newlca.wpenginepowered.com/wp-content/uploads/2024/06/iStock-2155527582-min.jpg)
![](https://newlca.wpenginepowered.com/wp-content/uploads/2024/06/iStock-2155527582-min.jpg)
The Federal Housing Administration (FHA) and the Department of Veterans Affairs (VA) have recently updated their policies regarding fees associated with assumable loans. These changes are designed to better align the allowable fees with current market conditions and facilitate more efficient processing of assumable mortgages by loan servicers. The updates come at a time when […]