Real Estate Videography Pricing: How Much Should You Pay?
Real estate videography is an art that has come to life in the modern world. It is a combination of video and photography, with a focus on capturing the best possible footage of properties for sale.
We researched a variety of different companies to get an idea of how much you should expect to pay for a real estate videographer.
So, How Much Does Real Estate Videography Cost?
The cost of videography services is determined by a number of factors, including the experience and reputation of the videographer, the location and duration of the shoot, whether it’s an event or not, equipment required for the shoot, etc.
- RealtyPlans offers a completely tiered pricing structure based on property type and the listing price. Packages for residential homes in the $100k-$250k range start at $250 with add-ons such as drone footage (175), and social media video ($199).
- Luxlvl has straightforward pricing by square footage. Video packages range from $395 for an area of 1000-2000sq ft. to $690 for 5001sq ft. They also offer branding VR/live tours of properties.
- Better Angle Media is a Dallas-based media company and has videography packages within a similar price range. A walk-through MLS-compliant video with music will run you $199 whereas something more custom will be in the $500+ price range.
Most real estate videographers and media companies charge on this tiered system. Keep in mind these prices are baseline prices and projects can become much more expensive depending on the size of the property being filmed, the equipment being used, and the number of hours needed to edit/produce your finished product.
If you plan to hire a local photographer or videographer you can expect to pay an hourly rate between $80 – $200/hr for their services.
Where and How to Promote Your Real Estate Video
Realtors have to stand out in the current market. We see more realtors now starting up YouTube channels, posting on TikTok, and sharing reels on Instagram.
These are all great platforms, free platforms for you to share your video content with your followers.
Whether you hired a videographer or filmed the content yourself on your phone, the key is to be consistent with your posts! If you are struggling with what to film, here are a handful of suggestions to get started:
- Client testimonials
- Neighborhood tours
- Home buying and selling tips
- Market updates
- Anniversaries of a client buying or selling their home
Want to capture a larger audience outside of your immediate sphere of influence? Try promoting your videos through paid advertising. Facebook and Instagram video ads can still be very effective if done correctly.
How much does real estate videography cost?
Most services charge on a tiered pricing scale depending on the size of the property and the type of footage needed. If you plan to hire a local photographer or videographer you can expect to pay an hourly rate between $80 – $200/hr for their services.
How do I get a job in real estate videography?
If you are looking to get hired by a media company, your best bet is to showcase your experience with a portfolio of your own. Set up your LinkedIn profile and start networking with people within your industry. Once your resume and LinkedIn are completed, start applying to every job posting that stands out to you!
Or, maybe you want to start your own videography company. In that case, you will most likely need to invest anywhere from $1,500-$3,000 on the necessary equipment to film high-quality footage. Check out this video for the recommended tech and tips on how to shoot real estate videos.
Are real estate videos worth the effort?
Yes! Although producing video is a commitment, it will draw attention to your brand. People will see and remember creative, relatable video content. Not to mention, you can repurpose 1 video into many different bits of content that you distribute to different channels.
What videos should a realtor make?
Struggling to figure out what content to film as a realtor? Not every video needs to be a Hollywood masterpiece, just start and be consistent! Consider filming client testimonials, neighborhood tours, and local market updates.
How long should a real estate video be?
There’s really no right answer here. Depending on your marketing goals, your real estate video could be 30 seconds or less. For a more detailed property tour, it may be 5-10minutes long. Try short-form and long-form videos and see what resonates with your audience.
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