Dec 21, 2021 by - Lofty

How To Use Video To Level Up Your Business In 2022

You already know video is an important part of the real estate marketing mix. Stats like, “homes listed with videos get 4x the inquiries” and “85% or buyers and sellers want to work with agents using video” are incredibly telling. But to truly get the most out of video and stand out from you competition, real estate pros need to start thinking about using video to build not just transactions but relationships.
Got the video jitters? Worried about being in front of the camera? Or are you sitting on videos you’ve already recorded, but concerned about finding the time to edit? During this webinar,  “How to Use Video to Up Level Your Business in 2022” Chime is joined by its latest technology partner Dubb, to showcase just how easy it is to create and send simple and effective videos direct from the Chime platform.  Check out the highlights below or watch the webinar for more.

How To Get Started With Video

First and foremost, don’t feel pressure to make an Academy Award winning video! It’s easy to get caught up thinking you need iMovie or Adobe Effects to create a video with high production values. Those have their place (perhaps a “Meet our Team” video on the website), but it’s not the kind of video you need when you are trying to convert a lead that just came in the door. Instead, create a simple, short video that recognizes their interest, notes that you’ll be in touch, and how excited you are to get started helping them find the right property. No editing needed as the secret is in its authenticity. That’s how you build trust and showcase your value.
Video can also help you quickly standout from your competition. Consider this: If you are with a brokerage, you and your colleagues have access to the same marketing and promotional materials. Instead of sending the same email newsletter that EVERYONE is sending to their clients, use video! You can quickly create a video message that adds details or local market information to accompany the newsletter, or you can mix and match “old school” and new school tactics by sending a handwritten card that includes a QR code with a link to a video.

More Video Ideas

  • Anniversaries of buying/selling a home
  • Neighborhood tours
  • Home buying and selling tips
  • Local market updates
  • Client testimonials

All of these videos can be integrated directly into the Chime platform and with Chime’s Smart Plans they can go out automatically in an email, text or both to the right prospects.

To learn more about how video can increase response rates and engagement, build trust with your clients, and differentiate you from other realtors, check out our webinar.

THE LCA BLOG

Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.

Jun 30, 2025 by - REDX
Why Asking Questions Is Your Superpower in Real Estate Presentations

Most real estate agents approach presentations focused on what they’ll say rather than what they’ll ask. Yet the most successful listing agents know that questions, not statements, are what truly win clients. Strategic questioning transforms your presentation from a one-sided pitch into a meaningful conversation that addresses your prospect’s specific needs and concerns. In today’s […]
LEARN MORE
Jun 24, 2025 by - Lone Wolf
The Secret (and Software) for Smarter Lead Gen in Today’s Market 

Generating consistent, high-quality leads is one of the most critical components of a successful real estate career. And as technology evolves, so do the ways agents prospect and connect with potential buyers and sellers. In 2025, real estate agents are asking a familiar but urgent question:  What actually works when it comes to getting—and converting—high-quality […]
LEARN MORE
Jun 23, 2025 by - PropStream
5 Tips for Scoring New Listings in a Low-Inventory Market

Competing for home sellers’ attention can be difficult in today’s market, where rising prices, limited inventory, and intense competition create a challenging environment for agents to stand out.  However, you can still stand out to sellers and convince them to let you represent them by doubling down on your competitive advantages.  Here are our top […]
LEARN MORE
Discover more stories