How to Build Your Real Estate Reputation on Social Media
Real estate has always been a relationship-driven business. Agents rely on their personal brand and local reputation to generate leads and drive deals. However, the rise of social media has changed how people view professionals in this industry. Homeowners now research potential contacts before reaching out. As a result, agents must adapt their strategy to build a positive online presence that drives real opportunities.
So let’s dive into why your social media reputation is important, how to build your reputation, and some game-changing tools to help.
Why is Having a Reputation on Social Media Important?
Brand perception is the mental picture that customers form in their minds when they think about a real estate business or agent. This image determines whether homeowners will list with you, how much they’re willing to pay, and whether they’ll recommend you to others. Here are two key reasons why your social media reputation is important:
- Homeowners trust online reviews and comments as much as they trust personal recommendations. For agents, this means building a strong reputation as the local real estate expert on social media can have a significant impact on your business.
- Building an online reputation helps attract new clients, but can also make a big difference when it comes to retaining past clients. If you have an online presence, you’ll stay top of mind with your database and they are more likely to transact with you again.
How to Build Your Reputation & Online Presence
The best way to build your reputation on social media is to create valuable content that will position you as the local real estate expert. Followers and homeowners will use your posts to recall your image and reputation, so it’s important that your content is valuable and compelling—while remaining authentic and genuine.
To start, make sure you post consistently. One-off posts every once in a while won’t get you the results you want from social media. If you aren’t sure what to post, check out this blog for some content ideas. By sharing high-quality content consistently, you can demonstrate your expertise and build trust among potential clients.
You also will need to respond to comments and engage with other people in the community. Simply liking, commenting, and sending messages can help boost your personal brand and develop new business opportunities.
REDX’s Brand Builder: A Game-Changer for Real Estate Agents
With all of the demands that come with being a real estate agent, building a reputation online can be a time-intensive task. This is why REDX’s Brand Builder is a game-changer for real estate agents looking to build a positive online presence. This tool is a done-with-you social media content creation platform designed to help you convert more leads from your database through Facebook, Instagram, and TikTok.
All you do is submit a raw video and REDX’s team of experts will take it from there. Editors will enhance your video with captions, emojis, and stickers—and copywriters will craft a caption that matches your brand, voice, and message. Their in-house ad specialists will then post (and boost) it across the most popular social media platforms.
This tool is designed to drive engagement and help you build your reputation on social media, all while building your brand with leads. To learn more, click here.
Build Your Brand
Real estate agents must be prepared to compete in a digital marketplace. Having a strong online presence is essential to generating leads and closing deals. To succeed in this new world, agents must be actively engaged in social media with value-based content that resonates with followers.
Fortunately, there are countless tools available (such as REDX’s Brand Builder) to make this process easier. With the right strategy and tools, agents can build a strong online presence and increase their chances of success in this new world of real estate.
REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer with up to three lines, and a lead management tool for simple follow-up. REDX maintains the position that all agents should be compliant with state and federal telecom laws.
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