Jan 10, 2023 by - zBuyer

How To Bring Past Real Estate Conversions Back To Life

Are you struggling to keep your past real estate leads engaged? It can be tough to keep the momentum going once you’ve landed a prospect, but staying in touch is essential if you want to convert them into clients. Here are a few tips to help you revive those old conversations and turn them into clients.

How to Bring Past Real Estate Lead Conversions Back to Life?

Have you wondered why your past real estate lead conversions suddenly gone cold? It’s not uncommon for agents to experience a lull in their business, only to see their lead book of business go stale.

There could be several reasons your past real estate lead conversions have gone cold. It’s essential to take the time to figure out why this is happening so you can take steps to prevent it from happening again.

Your past real estate lead conversions may have gone cold because you’re not following up with them regularly. It’s important to keep in touch with your past clients, so they remember you and your services. You can send them monthly newsletters, call them on birthdays, or stay in touch via social media.

Another reason your past real estate lead conversions may have gone cold is that you’re not keeping up with your marketing. If you’re not constantly generating new leads, you will have a hard time keeping your business afloat. Ensure you’re always working on your marketing to attract new clients.

What is a Stale Lead?

A “stale lead” is a sales or marketing term for a contact who has been unresponsive to initial outreach. Stale leads are common, and there are several ways to deal with them. The most important thing is not to give up too soon – even the most unresponsive contacts can be revived with the right approach.

How To Select the Right Customers

You must select the right customers to contact if you’re looking to revive your real estate leads. There are a few key factors to consider when making your selection:

  • The customer’s budget: Are they still within their budget for the property they were interested in? If not, they may have lost interest altogether.
  • The customer’s timeline: Are they still looking to purchase within the same timeframe? If not, their needs may have changed.
  • The customer’s location: Has their preferred location changed? If so, they may be interested in a different property altogether.

First, How Are We Going to Identify These Older Leads for Real Estate?

A few key indicators will help you determine if a lead is old and no longer relevant.

First, check the date of the last contact with the lead. If it was more than six months ago, the lead is probably no longer interested in purchasing or selling property.

Second, look at the lead’s activity level. If they haven’t been active on your website or opening your emails, they are probably no longer interested in your services.

Finally, check to see if the lead has converted into a customer.

How Do We Get In Touch With Old Real Estate Customer Leads, And What Should We Do?

There are several ways to get in touch with old real estate customer leads. One way is to use a lead management system like HubSpot Sales. With this system, you can easily import your leads and contact them via email or phone. Another way to get in touch with old leads is to use a service like zBuyers. This service allows you to find contacts for leads that have moved or changed their contact information. You can then reach out to them via email or phone.

When reaching out to old leads, they must be respectful of their time and not try to sell them on your services immediately. Instead, focus on building a relationship and seeing if they’re interested in working with you. If they are, great! If not, that’s OK too. The important thing is that you reached out and tried.


Don’t give up if you’re having trouble converting your real estate leads! There are several things you can do to improve your conversion rate. First, make sure you’re regularly following up with your leads. Second, keep your marketing efforts up so you can generate new leads. Finally, when reaching out to old leads, focus on building relationships rather than selling your services.

Lead generation is the core expertise of zBuyer for both buyer and seller, and zBuyer rigorously follows suit to acquire the needs of both the seller and the buyer to generate a qualifying lead.

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