Develop A Content Marketing Platform In 2022
Do you struggle to make New Year’s resolutions only to abandon it weeks later? Most likely, this is due to your resolution being too broad. “Start a Facebook business page” or “Hire a marketing assistant” are both good goals, but they don’t provide a way to get there.
If you’ve depended on word-of-mouth and networking to sell your business, the year 2022 may present you with new obstacles. It’s critical to have an online presence in order to expand your professional influence and ensure that you can promote even when you can’t host or attend events. Use the SMART goal system to develop a new content marketing platform so you can blow your competition away and end 2022 with a bang. Here are three additions to your website you can start right away!
1. Video
Video content reigns supreme across all devices. Get out your phone and start creating a video channel if you don’t have one already. You can discuss specific themes or simply show people around your workplace for a day in the life. Post this content everywhere: Facebook, LinkedIn, TikTok, and anywhere else you have a social media presence. Looking for content ideas? Check out 5 TikTok content ideas for realtors.
Do you want to repurpose your content? Have your films transcribed, edited, and posted on your blog platform so you can get twice as much bang for your content development money. Create compelling video content that your clients and prospects will like watching.
2. Blog
If you enjoy writing, you might want to consider starting a blog on your website to share your knowledge. Discuss your market and the process of selling or buying a house. Let people know what you like about your neighborhood and act as a resource for the best qualities of your neighborhood.
To make your material more relevant and searchable, target a specialty such as military families or retirees. You can also hire someone to write your blog for you. Content Fly is one platform where you can get quality content for your blog.
3. Podcast
It could be time to start your own podcast if you enjoy listening to them. You can conduct a podcast as a solo act, interview fresh guests every week, or co-host a regular podcast with a like-minded colleague. As you learn new things, provide useful information and engage with your audience.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Every year, real estate teams spend thousands — sometimes tens of thousands — on lead generation. Portals. Paid search. Social ads. Mailers. The logic seems airtight: more leads in, more deals out. But here’s what the math doesn’t show. The average real estate team is sitting on 3,000, 5,000, even 10,000 contacts they’ve already paid […]
Important Note: PropStream does not offer legal advice. Before contacting homeowners with liens on their properties, we recommend doing your own research and/or consulting with a legal professional. Properties with liens are often viewed as complicated transactions, but for real estate agents, they can represent some of the most promising listing opportunities. Many homeowners facing […]
Real estate teams are under constant pressure to generate leads, follow up with prospects, manage transactions, coordinate vendors, and provide a high level of service to clients. As a business grows, administrative work often increases faster than revenue-producing activities. This is why many successful real estate teams are combining artificial intelligence (AI) and virtual assistants […]