6 Tips for Consistent Listings No Matter the Market Conditions in 2023
No one knows what the market will hold in 2023. You can’t control the market but you can control what you do about it.
Whether you’ve been in the business for a while or just getting started in the industry, there are six simple tips you can use to help you stay ahead of the competition and make the most of the ever-changing real estate market.
With the right strategies and tools, you can build a successful and sustainable real estate business in 2023.
1. Create a Powerful Lead Generation Strategy
One of the most important things you need for your business is to create a powerful lead generation strategy. If you want to close more listings in 2023, you need to be constantly and consistently generating leads so your pipeline never dries up.
If you want to hit the ground running in 2023 and claim success in the first month, create a strategy now that you’re confident in. Choose 4 or 5 ways to generate leads and listings and stick with them throughout 2023.
If you don’t know where to start or need ideas, start with this blog. We’ve compiled a list of 14 lead-generation tactics from some of the top agents in the industry to help you do the right activities for consistent business.
2. Follow-Up for Repeat and Referral Business
Everyone wants repeat and referral business, but not every agent knows or commits to a strategy that will consistently generate it for them.
If you struggle to follow up with your past clients and sphere of influence (or feel pushy doing so), implementing a system can help. Reach out on important days like birthdays and house anniversaries to facilitate genuine conversations. Just a simple phone call every once in a while can dramatically increase your repeat and referral business.
Learn how power agent Alisia Krastel built strong relationships to gain repeat and referral business here.
3. Generate Leads on Social Media
Using social media in your real estate business is a must if you want more listings. Agents who effectively use social media get more leads, go on more appointments, and close more deals.
Today, 4.7 billion people actively use social media on a regular basis, which means if you want to get in front of homeowners who are ready to sell, you need to be on social media.
The first thing to focus on is creating valuable posts, posting consistently, and engaging with people on platforms like Facebook, Instagram, TikTok, and more. If you need ideas on what to post, check out this blog.
If you want to take your social media to the next level, consider using a tool like Brand Builder to create content for you, or try sending targeted ads to reach more people.
4. Target Low Hanging Fruit
If you want listings now (and in the future) targeting low hanging fruit like Expired Listings allows you to talk to people who are ready to make a transaction. Expireds are the hottest lead type you can call because they need a skilled agent like you to help them sell their home.
The market is changing and Expireds are rising. Experts like the CRO of Brivity, Shaun Farr, are saying that Expireds needs to be a part of your lead generation strategy.
Why? He said the biggest “…opportunity in the next 6 months is Expireds. If I‘m a real estate agent, I’m doubling down on this lead type. It’s a phenomenal opportunity for every agent to dive in head first to and be a part of.” Hear more of his thoughts on this podcast.
With more Expired Listings coming on the market every day, now is the time to call them if you want to close more listings in less time. Learn more about prospecting Expired Listings.
5. Circle Prospect to Fill Your Database
Circle prospecting is one of the best ways to pack your pipeline and fill your database. Use GeoLeads™ to call around a neighborhood and become known as the local real estate expert by informing people about open houses, just listed/just solds, estimated home values, and more.
Every homeowner wants to know about the market and what their home is worth. Start by offering market reports and home values as a way to start conversations. As you do, be sure to get their email addresses and ask for permission to send them market updates. Add them to your database and soon enough you’ll have people all around your area consistently seeing your face and will be more likely to do business with you.
To find scripts to use during your circle prospecting, click here. Remember that relationships, rapport, and repetition will unlock the science to success for circle prospecting. Stay consistent and you’ll find success.
6. Leverage Tools to be More Efficient
In real estate, there is only so much you can do as an individual to run your business. Top agents use tools to streamline their businesses so they can have more time to focus on their clients and close deals.
Whether you’re delegating workload to a person or a software, you can benefit from any investment to grow your business in 2023. Some tools you may want to consider investing in include a dialer to help you shave off hours of prospecting, a CRM to manage your campaigns and database, or marketing software to create and manage Facebook or Instagram ads.
As you go throughout 2023, experiment with different tools and see which ones work best for you. This way you can maximize your time and focus on landing more listings.
It’s Up to You!
If you take action and put these five steps into practice in 2023, you will find yourself with long-term and sustainable success for years to come no matter what the market looks like. All that’s left is you. Will you implement these steps to take your business to new heights in 2023?
REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer with up to three lines, and a lead management tool for simple follow-up. REDX maintains the position that all agents should be compliant with state and federal telecom laws.
Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads, and our Power Dialer, or click below to get the LCA discount at REDX.
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