Why Being a Real Estate Agent Takes More Than Just Sales Skills
No one really talks about it, but being a real estate agent means putting in hours of work that no one else sees, and often, it goes unnoticed. The hours you spend writing up an offer, gathering all the information, only to have the client say they’re no longer interested. The time you take planning a full day of showings, mapping out the route, calling other agents, confirming every appointment, just for the buyer to cancel last minute. The effort it takes to follow up, build trust, and stay connected with clients who may never respond. And then there’s the work you put into building relationships with other agents, lenders, inspectors, not just because you have to, but because you know collaboration matters. You carry a lot. Emotionally, mentally, and physically. And even though some days feel thankless, you still show up. You still care. And that makes you different. That makes you strong. You all know this business isn’t just about houses, it’s about heart. And yours shows up every single day.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
AI tools are helping real estate agents analyze market trends, predict property values, and streamline client interactions. As more agents learn how to use AI in real estate, these innovations are becoming essential for staying ahead in an increasingly tech-driven industry. Read on to learn how AI is reshaping how agents work, including how they […]
In today’s fast-moving market, sellers expect more—and they should. When you’re competing for listings, how you present yourself can be the difference between walking away with the deal or walking away empty-handed. Your listing presentation isn’t just about comps. It’s your opportunity to showcase your value, build trust, and prove you’re the best agent for […]
Your intuition, your values, and your nervous system are powerful tools. When a deal feels off, or when a decision weighs heavy, slow down. Check in with yourself. Does this align with what matters most to you? Are you chasing someone else’s version of success or staying true to what you’re building? The answers you’re […]