Handling A Real Estate Downtrend As A Realtor
I am sitting here reflecting, pondering the future of the industry and simply being grateful for all it has provided me.
I mean it does not take a brain surgeon to know that we will see a downward trend at some point. Seems to happen every 10-15 years. 80’s, 90’s, 20’s. I was at KW Family reunion in December 2011 in Orlando and they talked about steady appreciation till 2019/2020 and then a price correction would happen. What was not in the formula was a super hot election (not the place to discuss so keep the troll shadow at bay) the “vid” or global economic meltdown.
But here we are in 2020, the market is still hot in many areas. I mean the surface of the Sun – hot!!! So it seems illogical that it would cross the pinnacle and head down but history is history.
I hope not but I am rooted in reality. The best preparation is done well in advance and not at the time of the storm.
Proactive vs Reactive. So what can you do NOW?
Review expenses
Review expenses and cut fluff. You’d be surprised what fluff is really there.
Stash
Stash away money. Keep 3 months on hand at all times, then I put some into mutual funds and some into crypto – which is up
Stand out
1.5 gazillions of agents out there. How are you different? How do you stand out? Not Gimmicky or hooky, but leadership style.
Review business sources
Where does your business come from? Really, not just pulling an answer out of the air, put it in a spreadsheet and say 64% came from a referral, 17% came from…, then drill that down; of the 64%, 44% came from networking at X, 39% were past clients, etc….
Double Down
Take the info from #4 and Double Down in those areas and then add #3 to the mix.
To me, it is all about relationships and conversations. The more you have, the more you make. If you have integrity, contribute, are supportive and empathetic then skies the limit and if you can crack the code and stand out you will never cold call again because you will Attract Business!
Welp! That is just this old man’s take on this. Off to save the world.
Be the One.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.


Generating consistent, high-quality leads is one of the most critical components of a successful real estate career. And as technology evolves, so do the ways agents prospect and connect with potential buyers and sellers. In 2025, real estate agents are asking a familiar but urgent question: What actually works when it comes to getting—and converting—high-quality […]


Competing for home sellers’ attention can be difficult in today’s market, where rising prices, limited inventory, and intense competition create a challenging environment for agents to stand out. However, you can still stand out to sellers and convince them to let you represent them by doubling down on your competitive advantages. Here are our top […]


Every week I get the same gut-level confession from real estate team leaders: “We have the leads… we’re just not doing enough with them.” It’s a quiet frustration no one wants to admit publicly—but it’s one of the most expensive problems in real estate today. I sat down with my friend and content partner Fernando […]