Top 10 Ways to Build Your Brand with the LCA Marketing Center
Written by James Wong, Creator of LCA Marketing Center
As a real estate agent, you have a lot on your plate. Building your brand is probably on the back burner for you, but if you want to build your business, it all starts with your brand.
What’s your brand? It’s what sets you apart from all the other real estate agents out there. It’s an identity within your industry that expresses your values, your aesthetic, your expertise, your values, and what makes you you. Titans of industry brand themselves, and it’s the main foundation upon which the rest of your marketing and business is built.
Here are a few ways to build your brand and get you started on the road to success!
Most agents are so consumed with marketing their homes that they forget they also need to market themselves, as well. If you set time aside for yourself once a month, once a week, or once a day to focus solely on your marketing and personal or team branding efforts, you’ll start to see a change. Another timesaver is the LCA Marketing Center! You can customize your marketing materials in mere minutes.
There are 13,000 agents in Los Angeles, 17,000 in Miami, and 15,000 in Texas. If you’re one amongst thousands of agents in your city, you have to stand out. Design is the first impression and best expression of your physical brand. Also, when potential clients see your great marketing techniques through your design and branding, they’ll recognize that you will also know how to market their home! Win-Win!
With great design should come consistency. If you maintain the same color scheme, aesthetic, and imagery style, your brand will become familiar to others and your marketing will start to speak for itself. In the LCA Marketing Center, you have the ability to add in your primary and secondary brand colors so that they auto-populate across all of your marketing materials. It’s another way we keep consistency easy for you to maintain. Consistency leads to…
4. BRAND AWARENESS:
With great design and consistency comes brand awareness. People will start to recognize your colors, designs, and specific aesthetic of your marketing campaigns. When people are familiar with you, they are more likely to want to work with you.
5. EMAIL MARKETING:
If you have an email database, it’s time to start talking to them! Email is still the number one touch point for digital marketing. Whether it’s market updates, announcing open houses, or even general info about you or the industry, you should be reaching out to your database — ideally 2 times a month. Then, when they’re ready to buy or sell, they’ll be reaching out to you!
6. SOCIAL MEDIA:
You should be posting every day to get out in front of your audience (a.k.a. Potential Clients). Even if you have no homes to announce, there is still plenty to post about! LCA Marketing Center has a variety of post templates for you to choose from that fit perfectly for Facebook, Twitter, LinkedIn, and Instagram. Everything from market updates, quotes, before & after posts, just listed, event announcements, and so much more. Now you don’t have an excuse to forget about social networking!
More specifically, Instagram is one of the best social networks as a visual medium. You should be posting photos, using their stories feature, and engaging with your followers in a meaningful and memorable way. You can even customize Instagram story templates in the LCA Marketing Center!
8. PRINT MARKETING:
Take your print marketing to the next level. Beyond property flyers and signs, you should also send out postcards, promotional flyers, invitations, thank you letters, anything to keep in touch with your database. Even if you have no homes to sell, you should be marketing yourself. The LCA Marketing Center gives you ample opportunity to create these pieces easily and quickly!
Whether it’s geographic or demographic, farming is one of the best ways to expand your brand to new eyes. Since you’re already a local expert, the best place to start is your local area. It’s much easier to connect and network, because you’re already there.
10. BUYERS GUIDES AND LISTING PRESENTATIONS:
This is almost considered a second phase of marketing, but it’s a part of marketing nonetheless. When potential buyers or sellers are considering working with you, your listing presentation and buyers guide should be top quality, helpful, and beautiful. It should reflect your brand, your values, and your expertise. You can customize your own at LCA Marketing Center.
Now that you have 10 easy ways to brand yourself, it’s time to get started! Start your 7-day trial with the LCA Marketing Center today and get access to a variety of customizable templates for your print, social media, and email marketing!
Visit LCAMarketingCenter.com to learn more.