Tackling SEO and Digital Marketing, Part 3: Video Breakdown of Web Stats
This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to improve through small steps. Check those out if you haven’t already!
The video below will provide a quick primer on the new layout for Google Webmaster Tools or Google Search Console, as they now call it, as well as Google Analytics. Both tools provide valuable insights into the health and rankings for your site. Knowing how to read this data will put you in a better position when discussing your site with any consultants that you bring on to assist you.
For this video we will be exploring the traffic, etc., for realestatedistilled.com, a conference hosted back in January, as an example. This is so I can show you a lot of great details without the personal data or private information inherent on a consistent website.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.


Consistency is the foundation of any successful real estate business. Without it, you’re at risk of failing to capture leads and wasting money on ineffective marketing campaigns. To stay focused and achieve a steady stream of new prospects, you must develop a plan that allows for consistent lead generation efforts. But exactly how do you […]


Many real estate agents begin their careers on a part-time basis, juggling other jobs or commitments as they test the waters of the industry. But if you’re ready to dive in and make real estate your full-time profession, you’ll need to adopt the right strategies to make that transition successful. In this blog, we’ll outline […]


Understanding how to increase lead engagement and conversion goes hand-in-hand with getting leads. Getting leads today is much easier than before. Usually, all you have to do is to increase your budget for PPC to see an additional lead flow. However, lead engagement and conversion offer more opportunities to increase income than having more leads. […]