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— by Scott Hack

Tackling SEO and Digital Marketing, Part 1: Finding the Right Help

Let me get something out of the way. This post is NOT a how-to article about SEO. Search engine optimization, or SEO for short, is a complex subject. For most people, it isn’t necessary to spend the time and energy it takes to learn the inner workings of how search engines rank sites. What this post is designed to do is to teach you SEO concepts and fundamental principles so that you can correctly hire someone to help you reach your goals. For this post, let’s think about the relationship you have with your car and your trusted mechanic. You don’t necessarily know everything about how your car functions, but you understand enough to have a conversation with your mechanic. Hopefully by the end of this post, you’ll understand enough to hire a consultant for your SEO or digital marketing needs.

Also, SEO is an investment. This isn’t a get rich quick solution. Before embarking down the path of investing in your digital assets, you need to have a tough conversation with yourself and determine exactly how many months you can comfortably write a check without a return on that investment. Then have that discussion with any consultants you are considering hiring and see if your expectations are reasonable.

Additionally, because SEO is essentially a technology topic, it changes quickly. What I share with you today might not be true in six months. There is no shortage of opinions on this topic. However, since most people are starting their home search online, we can’t ignore optimizing our digital assets utilizing best practices for modern SEO.

Search Engine Optimization falls into 5 basic categories

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