How to Stand Out from the Crowd (with Digital Marketing)
The real estate market is undeniably saturated. Here are some tried-and-true lead generation tactics for agents and brokers that will help you stand out from the crowd.
Make your website easy-to-use
Real estate related searches on Google.com grew 22% year-over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% percent year-over-year from 2011 to 2012, according to one study. If your website isn’t mobile-friendly, you could be wasting a lot of money.
Having characteristics of a mobile-friendly website like faster loading speed and pictures fitted to mobile screen size is a must these days. Also, look into other features like a live chat feature or customer service hotline that is available 24/7.
Develop email marketing strategies
In the real estate industry, emails are one of the most effective digital marketing methods. They enable you to connect, engage, and persuade new leads while maintaining interest in your service among existing clients.
According to a 2016 study, nearly 68 percent of teens and 73 percent of millennials said they prefer to receive communication from a business via email. In addition, more than half rely on email to buy things online.
Always check to see if the content you’re creating is relevant to the audience’s needs.
Content marketing and SEO optimized content
You’ve heard the saying, content is king. A mobile-friendly website with no useful content is a complete waste of time for your audience. Content on your website can help you establish instant credibility, build a solid reputation, and effectively engage with your audience.
Write blog posts, guidelines, and any other relevant content that will ensure your consumers make better home-buying decisions. The bottom line is that your content should answer a question or solve a problem for your audience.
Hosting a virtual tour
COVID has altered the way we promote our properties, including open houses and broker tours, in this day and age. The virtual tour option is now extremely popular. This strategy not only aids marketers in generating more revenue but also aids buyers in completing the home-buying process more quickly.
Buying a home can be a difficult process, which is why clients look to you as a marketing expert for assistance. Here are a few things to keep in mind while organizing a virtual tour:
-
Create a simple-to-navigate 3D tour.
-
Make an effective strategy for social media marketing that produces results.
-
Make sure your video is responsive and entertaining on both mobile and desktop versions.
The idea is to publish a variety of material that is relevant to your consumers’ needs.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads. If you’re among those struggling to make social media ads work […]
As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. And with all the different companies who claim their leads and data are the best, it can be difficult to know where to put […]