How to Stand Out from the Crowd (with Digital Marketing)
The real estate market is undeniably saturated. Here are some tried-and-true lead generation tactics for agents and brokers that will help you stand out from the crowd.
Make your website easy-to-use
Real estate related searches on Google.com grew 22% year-over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% percent year-over-year from 2011 to 2012, according to one study. If your website isn’t mobile-friendly, you could be wasting a lot of money.
Having characteristics of a mobile-friendly website like faster loading speed and pictures fitted to mobile screen size is a must these days. Also, look into other features like a live chat feature or customer service hotline that is available 24/7.
Develop email marketing strategies
In the real estate industry, emails are one of the most effective digital marketing methods. They enable you to connect, engage, and persuade new leads while maintaining interest in your service among existing clients.
According to a 2016 study, nearly 68 percent of teens and 73 percent of millennials said they prefer to receive communication from a business via email. In addition, more than half rely on email to buy things online.
Always check to see if the content you’re creating is relevant to the audience’s needs.
Content marketing and SEO optimized content
You’ve heard the saying, content is king. A mobile-friendly website with no useful content is a complete waste of time for your audience. Content on your website can help you establish instant credibility, build a solid reputation, and effectively engage with your audience.
Write blog posts, guidelines, and any other relevant content that will ensure your consumers make better home-buying decisions. The bottom line is that your content should answer a question or solve a problem for your audience.
Hosting a virtual tour
COVID has altered the way we promote our properties, including open houses and broker tours, in this day and age. The virtual tour option is now extremely popular. This strategy not only aids marketers in generating more revenue but also aids buyers in completing the home-buying process more quickly.
Buying a home can be a difficult process, which is why clients look to you as a marketing expert for assistance. Here are a few things to keep in mind while organizing a virtual tour:
Create a simple-to-navigate 3D tour.
Make an effective strategy for social media marketing that produces results.
Make sure your video is responsive and entertaining on both mobile and desktop versions.
The idea is to publish a variety of material that is relevant to your consumers’ needs.