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— by Mike Cuevas

Personal Branding: Why It’s Crucial For Referral Generation

Is your branding important or should you use your brokers? Is it worth investing money to create your own brand identity? 

In this post I’m going to explain why you should prioritize building your personal brand over your brokers. 

Ninety-six percent of consumers last year chose the agent over the brand they were affiliated with. This means only 4 percent of consumers chose their agent because of the brokerage they hung their license with. What does this mean? 

You’re The Brand, Not Your Brokerage! 

Does marketing your broker’s brand bring you business? I can’t recount a single time in my career where I received a client because of the company I was affiliated with. 

Why Marketing Your Own Personal Brand Matters 

What people see visually is more impactful than anything said verbally because our brains process images 60,000 faster than text. In other words, imagery is more memorable than anything verbal. It’s just the way we are wired…






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