How To Not Be Camera Shy: Most Common Road Blocks to Making Video
Getting on camera, especially for the first time, can be overwhelming for many. Here are 5 common objections for why you may be putting off getting on camera and promoting your business – and how you can overcome them.
#1 – I don’t like the way I look on camera.
Believe or not, the person we see in our video is the same person that our friends, colleagues and co-workers have come to know, trust and enjoy being around. You see, we waste too much valuable time and effort on critiquing how we look on video, when everyone else around us is more intrigued by the message we are sharing. Give your friends and sphere of influence an opportunity to see you as you are, while sharing a video message. I believe you will be pleasantly surprised at the positive feedback you receive!
#2 – I don’t have the money to buy the right video camera equipment.
Save your money. You can do so much with what you already own. The majority of video messages and stories you create can be made with the use of your smart phone. As technology continues to improve, so does the digital video quality of smart phones. I shoot many of my videos using an iPhone 6 that is nearly 2 years old. Android smart phones have incredible image quality too. So, you won’t need to break the bank in order to start making some fun and creative videos today.
#3 – I don’t know what to say or how to say it.
Think of a current topic that people would find interesting and ask yourself the following questions:
- How would I share this topic if they were standing right in front of me?
- What are 2 or 3 important key points that pertain to my topic?
- Write those 2 or 3 key points down to help prompt you on what to say
- Share the information in a conversational type way, such as “Hey friends, the local Boy Scouts are collecting can food donations this Saturday from 9am to 12pm. They will be setup in front of Fire Station 29 on Elm Street. Our donations will help the XYZ Food Shelter in our area.
- Writing down your key points will help keep you on track and avoid getting too wordy with your message
#4 – I don’t want to spend money on expensive video editing software.
As we discussed earlier, we don’t need to spend money on expensive video equipment. We also don’t need to spend tons of money on expensive video editing software. There a several video editing apps for iPhone and Android users. Here are just a few to choose from and most of these apps are FREE:
- iMovie, Splice and Quik for iPhone users
- FilmoraGo, Quik and Magisto for Android users
#5 – I don’t have the time to shoot, edit and post a video.
Yes, our Realtor lives can be very busy at times. I encourage you to consider taking 10 minutes in the morning , while enjoying a cup of coffee to jot down some talking points as we mentioned in road block #3. Envision what you would like your audience to remember about your video message and be sure those key points are covered.
- Schedule a day and time and allow 45 minutes to shoot and edit your video(it won’t be long before you will master shooting and editing within 20 minutes)
- Once complete, you are ready to post it!
I’m looking forward to seeing some of your videos online in the near future and don’t let any of these road blocks get in the way. Enjoy your creativity. You can do this!
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Most people are used to following up on important tasks by setting reminders. While most follow-up reminders bear a resemblance, there is one perfect way that you can use to follow up with your leads and prospects the right way. Why is it so important to have a proven follow-up process? Because when it comes […]
Do you struggle to make New Year’s resolutions only to abandon it weeks later? Most likely, this is due to your resolution being too broad. “Start a Facebook business page” or “Hire a marketing assistant” are both good goals, but they don’t provide a way to get there. If you’ve depended on word-of-mouth and networking […]
92% of consumers trust a referral from someone they know. In 2021, 68% of home sellers noted their real estate agent was a direct referral from family or friends. This is good news for agents as referred customers have a nearly 30% higher conversion rate than typical lead gen sources which historically return a mere […]