In our latest webinar with LCA, “How To Make Past Clients Your #1 Revenue Source”, we explore the often-overlooked role of past clients as a viable and lucrative source of revenue. It is widely known that only 12% of home buyers/sellers rely on the same realtor even though nearly 70% report a good experience. This discrepancy represents a huge, missed opportunity to engage past clients for repeat business. In our conversation, Tristan shares how his team relies on Chime to automate the outreach process, ensure consistency and connection with past clients, reinforce his brand and stay top of mind.
Watch HERE as Tristan showcases how to develop and implement a successful drip campaign in Chime to engage past clients for long-term success!
Automation is key to beating these industry odds. By relying on an innovative CRM, agents take the heavy lifting out of executing consistent outreach and connecting with exponentially more individuals than would ever be possible manually, significantly expanding the opportunity for sales. Chime Smart Plans, one of the most valuable and unique features of the platform, make it easy to engage with leads consistently via email, phone, and text. While built-in templates provide a starting point, the true value of the platform lies in the ability to personalize outreach based on existing relationships and customize content relative to the client’s personal buying or selling journey. With options to send a video message, a simple text to say hello, or an email to share new market research a client may consider valuable, consistent outreach throughout the year will help cement your role as a valued agent and encourage repeat and/or referral business from this important community.
Tristan shares his quick hits on how to leverage both technology and a personal touch to successfully connect with past clients:
Don’t be afraid of automation! 70% of the US population is on Facebook…take advantage and retarget.
Get personal in between automated outreach. Take the time to handwrite a letter, making you stand out from the crowd (and that pile of mostly junk mail!).
Consider events – big, small, virtual, and everything in between. Make time to meet one on one and gather feedback to better inform your outreach approach moving forward.
Keep asking questions. Listen more and talk less. Be authentic and truly connect in your outreach, don’t just sell. It will make all the difference.
Automation is the lynchpin to success in today’s increasingly fast-paced, digital world. Technology makes it easier than ever before to stay in touch and integrate past clients into your outreach strategy. Agents who embrace innovation will be better positioned to effectively reach this untapped lead source, yielding better results long term. So… what are you waiting for?
Chime is a complete digital marketing platform that includes a CRM, website, and lead sources. It is one of the leading CRMs in the real estate industry! Start today and receive a free personal demo and exclusive LCA discount!
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