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THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Think your sales volume guarantees visibility? A study of 37,500 AI searches across 100 cities revealed that 91.5% of ranked top producers are completely invisible to ChatGPT, Gemini, and Google AI. Here is the surprising reason AI ignores multi-million dollar production—and the exact 5-step playbook to make sure AI names you as the top agent in your market.
In 2021, 6 million homes sold with rates near 3%, and agents were still quitting. In 2023, with rates climbing toward 8%, some had their best year ever. If the market isn’t what separates the winners, what is? The answer involves a database, a single offer, and a few motivated sellers in one of the toughest markets in the country.
What if the reason you’re losing tens of thousands every tax season isn’t your deductions, but the way your business is drawn on paper? Over 80% of top-producing real estate agents can’t sketch their business structure from memory—and commingling retail commissions with rental properties is costing them a fortune. Here is how to structure your active income and rental wealth to slash self-employment taxes and bulletproof your assets.