How Strategic PR Helps You Rank in Google AI Overviews & ChatGPT
If your name isn’t showing up when AI answers your clients’ questions, you don’t exist — no matter how long you’ve been in the business.
The Search Game Has Changed
Your potential clients aren’t clicking through Google results anymore. They’re asking ChatGPT, Claude, and Google AI Overview: “Who’s the best realtor in [neighborhood] for families with school-age kids?”
The AI answers. It recommends someone. Is that someone you?
PR strategist and former TV news anchor Christine Haas has cracked the code on getting AI to recommend you — and the results are hard to argue with. One of her clients, a Houston attorney, went from completely invisible in AI results to ranking #2 across ChatGPT, Claude, and Google AI Overview in under two weeks.
What AI Actually Trusts
LLMs pull recommendations from Reddit, high-authority earned media, and strategically written press releases published on platforms like ABC, NBC, and CBS affiliates. Traditional SEO and paid ads won’t get you there — you have to be cited.
“Think of it like training your own AI robot,” Christine explains. “How do you want it to talk about you?”
Think Like a Journalist
Forget self-promotional announcements. AI doesn’t trust “John Smith is the best realtor, says John Smith.” Instead, comment on real trends in your market. Pull local stats. Forecast what’s coming. Position yourself as the thought leader — and weave in the keywords your clients are actually searching.
A realtor serving sellers 55+ in Thousand Oaks could write about how that demographic is holding onto properties longer and what it means for local inventory. That’s content AI can cite. That’s content journalists pick up.
Consistency Is Everything
AI cross-references your digital footprint. If your LinkedIn, website, and Instagram don’t all tell the same story about who you are and who you serve, AI gets confused — and ranks someone clearer instead.
When you earn media coverage, get it on your website and social media immediately. Make it easy for AI to connect the dots.
Check Your Ranking Right Now
Open ChatGPT or Claude and type the question your ideal client would ask — not your name, the problem they’re solving. See who comes up. If it’s not you, now you know what you’re working toward.
The agents building AI authority now will have a compounding advantage that’s very hard to overcome later. Start today.
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