Do FB Seller Ads Truly Work?
I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example:
If you ask, “Do you have a home to sell,” you may never truly know if they own a home because the question is not asking them that. It’s asking them if they have to sell before buying. If they say “no,” then you may assume they just don’t currently own a home. A FB lead has no reason to disclose that information to you, or to assume you are meaning to find out if they own.
If you ask, “Do you have a home to sell,” you may never truly know if they own a home because the question is not asking them that.
The two questions to ask if you really want the answer are:
“Do you currently rent,” or “Do you currently own a home.” Those two questions will help lead you in the right direction. NAR revealed that,
“Buyers 41 to 55 (Gen Xers) consisted of 24% of recent home buyers. This group continues to be the highest earning home buyers with a median income of $113,300 in 2019. Buyers 56 to 65 consisted of 18% of recent buyers and buyers 66 to 74 consisted of 14% of recent buyers.”
With this information and with the right ad targeting (higher net worth targets), you will be sure to get the answers you’re looking for, as those age ranges are sure to be owners as opposed to younger Millennials.
Ask the questions the right way, and you’ll save yourself a bunch of ad dollars as seller-targeted ads run 3-4X’s more than buyer-targeted ads.
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