Facebook talks to LCA about Dynamic Ads for Real Estate
Facebook talks to LabCoat Agents about DARE (Dynamic Ads for Real Estate). Some misconceptions about DARE have already come up, so catch the webinar below to go over what DARE is and what DARE isn’t!
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Most real estate agents approach presentations focused on what they’ll say rather than what they’ll ask. Yet the most successful listing agents know that questions, not statements, are what truly win clients. Strategic questioning transforms your presentation from a one-sided pitch into a meaningful conversation that addresses your prospect’s specific needs and concerns. In today’s […]


Generating consistent, high-quality leads is one of the most critical components of a successful real estate career. And as technology evolves, so do the ways agents prospect and connect with potential buyers and sellers. In 2025, real estate agents are asking a familiar but urgent question: What actually works when it comes to getting—and converting—high-quality […]


Competing for home sellers’ attention can be difficult in today’s market, where rising prices, limited inventory, and intense competition create a challenging environment for agents to stand out. However, you can still stand out to sellers and convince them to let you represent them by doubling down on your competitive advantages. Here are our top […]