“Elevating the Self” with Hal Elrod

As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. And with all the different companies who claim their leads and data are the best, it can be difficult to know where to put […]

The future of the real estate industry has never felt more in flux. Unpredictable market conditions, changes in consumer preferences, concerns over commission structures, and the rapid proliferation of technology tools are all driving major upheaval. These market forces are creating fierce competition among brokerages as everyone fights to stand out from the crowd, battle […]

Have you heard of FRBOs? A lot of agents haven’t, which is why they’re such a lucrative lead type in an otherwise overcrowded prospecting market. In this article, we’re going to teach you what FRBOs are, why they’re an amazing lead source, and how to have successful conversations that can lead to a lifetime of […]