Demand Your Data
As a realtor, you rely on technology to best serve your clients and grow your business. You may leverage tech even more than you realize.
Think about it.
You use your MLS, your CRM, a transaction management system, an e-signature platform, accounting software and the list could go on.
Here’s the thing though. All of that technology is only as valuable as the data you house in it. How valuable is a CRM without any of the contacts that you qualified? What use is a transaction management system without any transactions to manage?
You see where I’m going, right?
The value is in YOUR data. With that in mind, since it’s YOUR data, you should be able to do what you want with it. Those vendors listed above should not hold your data hostage once you enter it into their systems.
Instead, they should embrace open APIs that empower users, like you, to innovate and evolve how you see fit.
MooveGuru is a technology vendor that provides 1,000 brokerages and 60,000 realtors with moving concierge technology. We work with innovative real estate technology favorites like Dotloop, Docusign, Skyslope, Back Agent, Moxi Works, Appfiles, Profit Power and 40+ others. All have open integrations with MooveGuru. Why? So together, we can support your brokerage and agents to innovate and acquire more business.
We have the ability to support 90 percent of all brokerages in the U.S.through our current integration partners.
For the remaining 10 percent, well, the truth is, there are some technology vendors that still hold your data captive. These companies make choices for your business without your interests in mind. They make data integrations cumbersome based on relationships they have formed to profit on your data.
It happens all the time. And, it slows progress and innovation.
More than 100 brokerages who want to work with MooveGuru have to curb their progress because they’re waiting on integrations from existing vendors who are hoarding their data.
So the question I have for the industry is:
It’s your data – why doesn’t every real estate technology vendor have an open API so the brokerage and its realtors are empowered to make decisions to best run their businesses?
As a veteran to the real estate industry and the founder of several real estate technology companies, this is a question and subject I’m passionate about. I’d love to hear your perspectives. Reach me directly at soakley@mooveguru.com.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Most agents give up on online marketing within a few months when the phone stays quiet. One Central Oregon ranch specialist took the opposite approach, building a niche, a trust-first website, and a magazine over several years. Now she gets calls every week from people who found her online or through AI search.
In our latest post, we break down six lessons from her approach, from choosing a niche you actually live to reusing one piece of content in print and online. It also covers how she uses AI to save roughly a quarter of the time it takes to finish her magazine.
One brokerage’s TC forwarded an accepted contract to an AI assistant, approved its plan, and found the whole file already sorted inside SkySlope. That’s about an hour saved on one deal, and nobody lost their job.
This week’s post breaks down how to set up AI as your TC’s sidekick: the compliance settings most agents miss, the four systems to connect, and the exact prompt structure that makes AI catch mismatched dates and missing addenda before they become problems.
Most agents wait for a notice of default before they call a homeowner in trouble. By then the bank has started the foreclosure process and every other agent has the same list. Pre-foreclosures are up 15% to 20% in many areas, but the better opportunity may be earlier.
In our latest post, we break down how to reach homeowners who are 60 to 120 days behind on their mortgage, from an indirect first call to a handwritten card and a simple Meta ad. It also covers how to lead with equity and empathy so the conversation helps the homeowner first.