From Cold to Hot: AI and How to Use it for Lead Conversion
We’ve talked a lot about how AI can help increase your “speed to lead” and amp up conversions, but how do you know when and how to use it for the best result? During our latest webinar with the LCA team, Janki Patel joined Tristian and Randy Carroll to share her tips on making the most out of Chime’s AI Assistant – including the system she uses for when and how her team engages with a lead. She even revealed Chime’s AI Assistant helped her turn a six-month-old cold lead into a $1.6 Million dollar property under agreement. If you are looking for similar results, check out the full conversation and read on for the highlights!
Janki Patel is a realtor and CEO of The Janki Patel Team. As her organization’s database grew and her business acquired more leads, Janki recognized she didn’t have the manpower in place to quickly capitalize on those leads consistently. Chime’s AI assistant helped solve that problem by serving as the resource she needed to engage with a new lead by text right away.
Since then, Janki has refined the process she and her team use to make the most out of AI. How? Two best practices:
1. Create a system to support the AI Assistant. Know what the triggers are for when you will engage with the lead. For Janki and her team, if the prospect asks for a list of homes or is not yet preapproved someone from her team, such as the ISA, stops the AI Assistant and steps in to further the conversation.
2. Dedicate a resource to manage Chime’s smart plans and spend time together on setting the right filters. Chime’s platform allows for incredible flexibility so the more you refine the details the better your results (AKA conversions!).
Randy noted that given the nature of AI, people can begin to reconsider how they label their leads – especially when referencing a “bad” lead. If you continue to let AI do the heavy lifting and engage based on your specific triggers, it will flag the opportunities that are most relevant no matter how cold the lead may have been. By letting the Chime AI Assistant take over and continue to nurture leads based on your parameters, you may be surprised when those “bad” leads turn hot just like they did for Janki!
Chime is a complete digital marketing platform that includes a CRM, website, and lead sources. It is one of the leading CRMs in the real estate industry! Start today and receive a free personal demo and exclusive LCA discount!