The 7 Stages Of Emotions During A Sale
Remind clients that we’re all in this together and that we’re here to help them.
Excitement -Buyer Focuses on all the positives.
Frustration -The seller and buyer were tough on negotiations or something came up that made the process slightly more difficult. It’s usually a problem with the way one party responds to a request.
Fear -The buyer starts thinking, “Can I Handle This?” You may start receiving angry or sad texts, emails, or calls.
Disappointment -The magnitude of the sale starts to weigh in on people and they start feeling some type of REMORSE.
Acceptance -Positives start to flow back, joy starts coming back in, and they start seeing the light at the end of the tunnel.
Happiness -Customer is bursting with excitement. They are clearly happy with the sale and have accepted what happens next in their life. This is the best time to ask for referrals.
Relief -Comfortable with the sale and they begin to brag about it and boast about it. Hopefully they do this on social media.