Why Asking Questions Is Your Superpower in Real Estate Presentations
A secret weapon during presentations is asking questions that make people feel like you truly care. When we make guesses instead of asking, we miss the chance to really connect. The most thoughtful thing you can do is pause and ask, “What matters most to you in a home?” or “How are you feeling about the process?” These simple questions open the door to trust and better understanding. When people feel heard, they feel safe. And when clients feel safe, they open up and share what they truly need. That’s when you can really help, not just to find a house, but to guide them through one of the biggest moments of their life. Asking instead of assuming shows you care about more than a sale. It shows you care about them as a person.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
A real estate agent sits alone at her kitchen table at 11:47 PM, scrolling through a CRM system showing just 0.2% conversion on hundreds of online leads. Across town, another agent ends his workday at 5:30 PM, reviewing his pipeline – 3 listing appointments tomorrow, 5 pending transactions, and 2 closings next week. He hasn’t […]
If you’re not reaching out to absentee owners, you could be leaving listings on the table. The share of homes owned by absentee owners is on the rise in major U.S. metros. Read on to learn why this lead type may be motivated to sell and other benefits of working with them. What Is an […]
In today’s fast-paced real estate market, brokerages are under increasing pressure to stay competitive and efficient. However, traditional CRM systems, once considered the backbone of client management, are quickly becoming outdated. These legacy systems, designed for tracking transactions and managing contacts, are rigid, cumbersome, and unable to meet the demands of modern brokerages. For real […]