Why Being a Real Estate Agent Takes More Than Just Sales Skills
No one really talks about it, but being a real estate agent means putting in hours of work that no one else sees, and often, it goes unnoticed. The hours you spend writing up an offer, gathering all the information, only to have the client say they’re no longer interested. The time you take planning a full day of showings, mapping out the route, calling other agents, confirming every appointment, just for the buyer to cancel last minute. The effort it takes to follow up, build trust, and stay connected with clients who may never respond. And then there’s the work you put into building relationships with other agents, lenders, inspectors, not just because you have to, but because you know collaboration matters. You carry a lot. Emotionally, mentally, and physically. And even though some days feel thankless, you still show up. You still care. And that makes you different. That makes you strong. You all know this business isn’t just about houses, it’s about heart. And yours shows up every single day.


THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.


A secret weapon during presentations is asking questions that make people feel like you truly care. When we make guesses instead of asking, we miss the chance to really connect. The most thoughtful thing you can do is pause and ask, “What matters most to you in a home?” or “How are you feeling about […]

In real estate, the closing gift represents more than just a token of appreciation—it’s a strategic marketing opportunity that can strengthen client relationships, generate referrals, and distinguish your brand in a competitive market. As we approach 2025, innovative closing gift ideas are helping top-producing agents extend their client relationships beyond the transaction and build their […]


The real estate industry is dynamic, fast-paced, and incredibly demanding. Between closing deals, showing properties, and staying ahead of the real estate market, it’s easy for your workload to pile up. If you’re a real estate professional feeling buried under daily tasks, you’re not alone—and hiring a virtual assistant might be the game-changing move your […]