How to Use REDX Postcards in a Direct Mail Campaign

Real estate prospecting is all about making connections. You can cold call, door knock, or send direct mail—but the agents who win listings know that it takes multiple touchpoints to build trust and get hired.

That’s why direct mail is still one of the most powerful tools in a real estate agent’s arsenal. In fact:

• 79% of households read or scan their direct mail daily (UPrinting)
• 70% of consumers say direct mail feels more personal than online interactions (Third Angle)
• 56% of customers find print marketing the most trustworthy form of advertising (UPrinting)

With the launch of REDX Postcards, you can now seamlessly send direct mail to your best leads—right from Vortex—without juggling multiple systems or third-party mail services.

Here’s how to turn your passive leads into active clients with targeted, professional postcards.

Why Direct Mail Still Works for Real Estate

In today’s world, people are bombarded with digital ads, emails, and social media notifications. But direct mail has one big advantage—it’s physical.

A postcard sits on a kitchen counter or gets pinned to a bulletin board, keeping you top of mind while your competitors’ emails go unread.

Here’s how: 

1. 47% of Millennials, 43% of Gen Xers, and 38% of Gen Zers visit a company’s website after receiving direct mail (Third Angle)
2. 24% of Millennials make a purchase after receiving direct mail (Third Angle)

Here’s why Direct Mail campaigns give you a competitive advantage: 

• It gets read – 79% of households read or scan their direct mail daily.
• It builds trust – 56% of consumers say print marketing is the most trustworthy.
• It drives action – 24% of Millennials make a purchase after receiving direct mail.

If your marketing doesn’t include direct mail, you’re leaving deals on the table.

How REDX Postcards Makes Direct Mail Easy

Most agents don’t send direct mail because it’s time-consuming, expensive, or confusing to set up.

That’s exactly why we built REDX Postcards—so you can:

• Select your prospects straight from your Vortex dashboard (Expireds, FSBOs, GeoLeads—whoever you want to target).
• Customize your message with our pre-designed templates or upload your own design.
• Include a QR code that leads directly to your website, home value tool, or listing page.
• Track engagement and get a text notification whenever someone scans your QR code.

Now, direct mail is as easy as sending an email—but with the lasting impact of a tangible, high-quality postcard.

Step-by-Step: How to Send REDX Postcards

Here’s how to launch a targeted postcard campaign in minutes.

1. Select Your Leads in Vortex

• Filter and select your target leads—Expireds, FSBOs, or GeoLeads.
• Click “Mail” to load them into the REDX Postcards tool.

2. Choose Your Design

• Pick from pre-built templates like:
• Home Value Mailer (great for seller leads).
• Have Buyers Mailer (ideal for FSBOs and Expireds).
• Want something unique? Upload your own design or use a Canva template to customize it.

3. Personalize Your Message

• Add your headshot, logo, and contact info (including your website). 
• The QR code on your postcard will direct leads to the website you enter, so double-check your link.

4. Review & Order

• Click “Render Proofs” to preview your postcard.
• Approve the design and place your order.

5. Get Leads & Follow Up

• Track engagement and get a text alert when a lead scans your QR code. 
• Follow up with a call and mention the postcard to start the conversation.

Postcards arrive in about two weeks, so plan ahead for seasonal or market-specific campaigns.

How to Maximize Your Results with REDX Postcards

Sending postcards is just the first step—the agents who get the most deals know how to follow up strategically.

• Combine with Calls – If you send 100 postcards, call those same leads three to five days later.
• Use Personalized URLs – Direct leads to a home valuation page or a unique landing page just for them.
• Be Consistent – One postcard won’t do much—but mailing every four to six weeks will get your brand recognized.

A small tweak to your follow-up process can make a big difference in your conversion rates.

Why Now Is the Time to Start Using Direct Mail

Direct mail isn’t old-school—it’s an underutilized tool that can set you apart from your competition.

REDX Postcards makes it easy for you to:

• Break through the noise with a physical mail piece.
• Target your best leads directly from Vortex.
• Track engagement in real time with QR code scans.

Agents who add direct mail to their prospecting strategy see more responses, more appointments, and more listings.

Ready to start your first postcard campaign? If you’re already a REDX customer, just sign into your account at https://vortex.theredx.com/. If you aren’t a customer, simply choose your favorite lead type and sign up today to put your real estate marketing in motion.