Do FB Seller Ads Truly Work?
I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example:
If you ask, “Do you have a home to sell,” you may never truly know if they own a home because the question is not asking them that. It’s asking them if they have to sell before buying. If they say “no,” then you may assume they just don’t currently own a home. A FB lead has no reason to disclose that information to you, or to assume you are meaning to find out if they own.
If you ask, “Do you have a home to sell,” you may never truly know if they own a home because the question is not asking them that.
The two questions to ask if you really want the answer are:
“Do you currently rent,” or “Do you currently own a home.” Those two questions will help lead you in the right direction. NAR revealed that,
“Buyers 41 to 55 (Gen Xers) consisted of 24% of recent home buyers. This group continues to be the highest earning home buyers with a median income of $113,300 in 2019. Buyers 56 to 65 consisted of 18% of recent buyers and buyers 66 to 74 consisted of 14% of recent buyers.”
With this information and with the right ad targeting (higher net worth targets), you will be sure to get the answers you’re looking for, as those age ranges are sure to be owners as opposed to younger Millennials.
Ask the questions the right way, and you’ll save yourself a bunch of ad dollars as seller-targeted ads run 3-4X’s more than buyer-targeted ads.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
I really appreciate the real estate agents who are just genuinely kind. The ones who don’t compete by tearing others down, but instead lift people up, share what they’ve learned, and offer support simply because they can. Their mindset isn’t “how can I get ahead at someone else’s expense,” it’s “how can I help someone […]
Whether you’re tired of the high cost and low ROI of purchased leads or simply don’t know where else to find prospects, there’s a better way. Your next listing (or buyer) is closer than you think. Smart real estate professionals know that organic lead generation not only costs less, but often produces higher-quality connections who […]
Right before your real estate business grows, things usually get harder. Doubt creeps in. Deals fall through. Leads go cold. You start second guessing yourself. Most agents take that as a sign to slow down. To pull back. To wonder if this is really worth it. And just like you, I’ve thought this too, it’s […]