Tackling SEO and Digital Marketing, Part 3: Video Breakdown of Web Stats
This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to improve through small steps. Check those out if you haven’t already!
The video below will provide a quick primer on the new layout for Google Webmaster Tools or Google Search Console, as they now call it, as well as Google Analytics. Both tools provide valuable insights into the health and rankings for your site. Knowing how to read this data will put you in a better position when discussing your site with any consultants that you bring on to assist you.
For this video we will be exploring the traffic, etc., for realestatedistilled.com, a conference hosted back in January, as an example. This is so I can show you a lot of great details without the personal data or private information inherent on a consistent website.
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Growing a real estate business isn’t just about being good at what you do—it’s about getting seen and staying busy. You need a strong brand that turns heads and a steady stream of serious buyers and sellers in your pipeline. But here’s the catch: most agents don’t have unlimited time or budget to chase both […]

Real estate agents operate in a highly competitive and fast-paced industry. Managing client relationships, property listings, paperwork, and constant client inquiries can become overwhelming—especially without efficient systems in place. That’s why more and more real estate professionals are turning to virtual assistants (VAs) to help streamline their business operations and day-to-day workflows. With the right […]


A real estate agent sits alone at her kitchen table at 11:47 PM, scrolling through a CRM system showing just 0.2% conversion on hundreds of online leads. Across town, another agent ends his workday at 5:30 PM, reviewing his pipeline – 3 listing appointments tomorrow, 5 pending transactions, and 2 closings next week. He hasn’t […]