Tackling SEO and Digital Marketing, Part 3: Video Breakdown of Web Stats
This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to improve through small steps. Check those out if you haven’t already!
The video below will provide a quick primer on the new layout for Google Webmaster Tools or Google Search Console, as they now call it, as well as Google Analytics. Both tools provide valuable insights into the health and rankings for your site. Knowing how to read this data will put you in a better position when discussing your site with any consultants that you bring on to assist you.
For this video we will be exploring the traffic, etc., for realestatedistilled.com, a conference hosted back in January, as an example. This is so I can show you a lot of great details without the personal data or private information inherent on a consistent website.
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In an industry where relationships drive results, one forward-thinking real estate agency turned to personalized mail to strengthen their local presence and win more listings. The results speak for themselves: $512,000 in commissions generated from a $14,000 investment, delivering a remarkable 3600% ROI. The Challenge Like many agencies, this team of three agents recognised that […]


Your sphere of influence isn’t just a list of contacts—it’s the foundation of a thriving real estate business. While many agents try to bring in new clients and spend heavily on advertising, top agents know their strongest source of business comes from the people they already know and have served. In fact, according to the National […]


Growing a real estate business isn’t just about being good at what you do—it’s about getting seen and staying busy. You need a strong brand that turns heads and a steady stream of serious buyers and sellers in your pipeline. But here’s the catch: most agents don’t have unlimited time or budget to chase both […]