How Chase Whitney is winning Listing Appointments with his Facebook Ad Strategy

Chase Whitney is the team lead for First Team Real Estate in Orange Country California. Honest, humble and a genuinely great human, he’s won the respect of many in the real estate industry. 

If there’s one thing we’ve learned from helping thousands of agents grow their business… it’s this. Everything is downstream from lead generation. 

If you can generate leads, you can solve all the other problems after that. But if you cannot generate leads, you are dead in the water. And today I want to share with you how Chase is not just generating leads, he’s setting his business apart in a competitive market and creating real results. 

Like the $850,000 deal he won from a $3 open house ad. 

Chase shared, “Open house ads consistently generate the lowest cost-per-lead of any campaign we run.” He explained, “We’ve had several closings from this… One lead, in particular, came in from an open house ad, attended the event, didn’t buy that property, but stayed in our nurture sequence. Six months later, ready to buy, we closed an $800K deal.”

We met Chase in the Spring of 2023. 

Chase says it like this, “I attended the Follow Up Boss Mastermind event in Scottsdale, Arizona… At lunch one day, I happened to sit next to a gentleman named Steve Whiting, the co-founder and co-CEO of StreetText… It was almost by providence.” 

Before using StreetText, Chase was running ads on Facebook ads manager and another real estate tech provider. He was generating leads, but they were costly, “Especially in the expensive Southern California market.” 

“But the cost wasn’t even the most frustrating part. Here’s what drove me crazy. Facebook Ads manager is brutal for agents who aren’t marketing agencies. You’re constantly reinventing the wheel every time you want to run a new ad. You’re essentially flying blind.” 

“I knew there had to be a better way,” explained Chase 

He shared, “Since switching to StreetText, my average cost-per-lead has dropped to sub-$5 in the expensive Southern California market. Let that sink in.” 

So what is Chase doing? 

�� He is generating leads with ads that he’s launching from StreetText. “The result? Lower cost-per-lead and higher lead quality time and time again.” 

�� He is running remarketing ads to nurture his leads using StreetText’s Ad Bundle tool. He’s staying top of mind, building demand, establishing himself as the agent of choice. And the ad bundles save him a ton of money on his remarketing ads. 

“This is one of StreetText’s superpowers,” says Chase. 

�� He’s using the AI Conversations tool to book more appointments from his text replies.

“StreetText’s Conversations tool has been fantastic for keeping leads engaged.” And it all integrates directly with his tech stack and CRM, Follow Up Boss. 

Chase is even using StreetText to win more listing presentations He calls it, “The 29-Ad Blitz for Listings” 

“Here’s a strategy I use for every listing: the 29-ad blitz. That might sound exhausting, but it’s quite simple, and our sellers love it.” 

He runs three ad splits (more on this here) across multiple campaign types: 

● Just Listed (Single images + Collage + Video ads) 

● Open Houses (Single images + Collage + Video ads) 

● Remarketing Bundles 

The goal? Get thousands of views on the listing before the first weekend. “This creates buzz, drives traffic to the open house, and positions the listing as the “hot property” everyone’s talking about. Especially on a platform where most competitors are not investing their resources. Talk about exclusivity in the market!” 

This is a, “Listing presentation game-changer. Sellers love seeing their home get massive exposure right out of the gate.” 

The agents winning with lead gen aren’t the ones spending the most on ads – they’re the ones using the smarter tools that frees their time to focus on scaling their business. StreetText is that tool. It takes the complexity out of Facebook advertising, lowers your cost-per-lead, and integrates seamlessly with the rest of your tech stack. 

“Whether you want to DIY your ads with AI-managed tools or have StreetText’s team manage them for you, it’s the most powerful lead gen platform I’ve ever used.” 

StreetText has, “Transformed how I generate and nurture leads.”