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— by Hana LaRock

How to Make a Difference as a Real Estate Agent

Actress and singer Jennifer Lopez and her partner, former baseball player Alex Rodriguez, probably aren’t two names one would think have anything at all to do with real estate — unless, of course, we’re talking about the gorgeous homes they own. But earlier this month, the couple made headlines for their role in boosting an initiative called Project Destined which is striving to make a difference when it comes to real estate.  

But, it’s not just celebrities that have the power to make a difference. Real estate is an important part of anybody’s life, and to this day, buying a home is still one of the most meaningful investments that a person can make. Unfortunately, it’s not always the most promising and, in fact, it can wreak havoc on somebody’s life if people aren’t going into it with the right knowledge and attitude. 

About Project Destined 

Project Destined was founded by Cedric Bobo, a former executive of the Carlyle Group and Fred Greene, who worked for several real estate investment companies. Of course, to get Project Destined off the ground, the project needed funding, which is where J-Lo and A-Rod came into the picture.  

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