Countdown to a Successful Housewarming Party
Because I love any reason to throw a party, after I read Michael Maher’s The 7 Levels of Communication, my first thought was, what a brilliant idea it is to host a housewarming party for your buyer.
Growing up in Central Florida in the 1960’s we moved around a lot as my dad was changing careers from being an educator to being a banker. Each small town we moved to came with their version of the same housewarming party: The Welcome Wagon. A neighbor would stop by after we moved in with a basket of goodies from the local establishments including discount coupons and most brought a homemade goodie too. It was our family’s first glimpse of our new community and its warmth. I would love to share with you my 21st century version of my 1960’s Welcome Wagon experience.
Since over 80 percent of our business at Distinctive Atlanta Homes is done by referral, we set ourselves apart from the rest of our competitors by offering a housewarming party as part of our post-closing client care system. During the buyer presentation we let the buyers know that, as part of our unique value proposition, we will throw them a housewarming party once they are settled into their new home (approximately 3 months after closing) if they are interested. We offer it to everyone, however, not everyone wants one—about 50 percent, depending on their personality type or family situation at the time.
Our Step by Step Process:
- Our system begins at the Buyer Consultation. Throughout the buying process, we continue to mention how fun it’ll be when we find the right house and then have a party for them to show their new home to their friends & family….