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— by Barry jenkins

3 Email subject lines that increase engagement

We all know that text messaging has a MUCH higher response rate than email. I will be the first to admit I have email fatigue. Too many words = I don’t want to read it. I know that sounds horrible, but it’s the truth. And candidly, the majority of leads are in the same boat. It’s not uncommon to see threads on Facebook where your friends are sharing screenshots of how many un-read emails they have. I currently have just over 62,000 unopened emails. Not proud of it, but it’s true. If it isn’t my family, transaction/staff related, or urgent, I really don’t feel like reading it.  

This current reality means the subject line of your emails are more important than EVER. Below are some of the emails I currently send via my drips in Follow up Boss. I am including their open rates and my rationale behind why I use these subject lines. 

Scenario 1

Property Specific Inquiry- This email is sent to a lead that asked for info on a specific property.  

Email Subject: Did you want to see the inside of %inquiry_address% 

Out of 1,435 emails sent 49% of the emails were opened.  

Why the high open rate? The lead wants info on a house. My subject line gets straight to the point. Wanna see it? And I list the address so it looks like I typed it out myself. When really, merging fields via Follow up Boss does this automatically. 

Scenario 2

Lead has gone unresponsive. They haven’t responded to any drips or attempts to reach the lead. Here, I am attempting to use different “bait” to capture the interest of the lead…

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