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— by Knolly Williams

The Top 10 Reasons to Focus on Listings

If you really want to build your Real Estate business to its highest possible potential, you will focus on seller listings. I see too many agents who launch their career with the idea that they will begin with buyers and someday graduate to sellers. This is the wrong approach. Even if you are new to the business, I want you to really take to heart the idea of becoming a Listing Specialist, now.  

Don’t worry – if you’ve already been in the business for a while and you aren’t currently seller-centric, you can begin gearing your entire operation toward working with sellers over time.  

To help you better visualize the stark contrast in the opportunity between a Buyer Specialist and a Listing Specialist, I have outlined 10 reasons why you should strongly consider focusing your business on seller listings.  

On my top 10 list, the first 6 come straight from The Millionaire Real Estate Agent. I can’t thank Gary Keller, Dave Jenks and Jay Papasan enough for having the fortitude and foresight to pen that phenomenal and life-changing book.  

Reason #1: Seller Listings Mean More Marketing Opportunities – Branding!  

  1. You get to put your sign in the front yard.
  2. You get to market the listing through your database, direct mail, email, social media, etc.
  3. You get to advertise via internet, print, etc.  

All of this exposure shines the spotlight squarely on you and your expertise as a Listing Specialist. In this way, the more listings you get, the more listings you get. That’s because listings beget listings. When working with buyers, there exists no such opportunity, because there is no prominently positioned signage that announces to the world that you are working with that buyer client. Nor can you market a current buyer in hopes of generating another.  

Listings come already prepackaged with multiple promotional vehicles that continue to work on your behalf until the property is no longer on the market…

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