Competing for home sellers’ attention can be difficult in today’s market, where rising prices, limited inventory, and intense competition create a challenging environment for agents to stand out.  However, you can still stand out to sellers and convince them to let you represent them by doubling down on your competitive advantages.  Here are our top […]

Every week I get the same gut-level confession from real estate team leaders: “We have the leads… we’re just not doing enough with them.” It’s a quiet frustration no one wants to admit publicly—but it’s one of the most expensive problems in real estate today. I sat down with my friend and content partner Fernando […]

When you think about hyperlocal marketing done right, few agents embody it better than Cory Tanzer. Based in Chicago, Cory has built a real estate business that doesn’t just sell homes — it owns the conversation in his community. In a recent Lab Coat Agents webinar, Cory shared how he used two Facebook Groups and […]

Real estate is tough. You’re juggling clients, deals falling apart, slow markets, and pressure to always be “on.” But the hardest part? It’s when you’re also battling things inside yourself, doubt, fear, burnout, or not feeling good enough. The truth is, if you don’t take time to face what’s going on inside, it’ll get even […]

A secret weapon during presentations is asking questions that make people feel like you truly care. When we make guesses instead of asking, we miss the chance to really connect. The most thoughtful thing you can do is pause and ask, “What matters most to you in a home?” or “How are you feeling about […]

In real estate, the closing gift represents more than just a token of appreciation—it’s a strategic marketing opportunity that can strengthen client relationships, generate referrals, and distinguish your brand in a competitive market. As we approach 2025, innovative closing gift ideas are helping top-producing agents extend their client relationships beyond the transaction and build their […]